Ko te umanga panera he tohu nui o te umanga hangarau teitei o Haina, e hipa ana i ngā panera LCD o Korea i roto i te tekau tau neke atu, ā, kei te whakarewahia e ia tētahi whakaekenga ki te mākete panera OLED, e whakatakoto ana i te pēhanga nui ki ngā panera o Korea. I waenganui i te whakataetae mākete kino, ka ngana a Samsung ki te aro ki ngā panera Hainamana me ngā patent, engari ka tūtaki ki tētahi whakaekenga whakahoki mai i ngā kaihanga panera Hainamana.

I tīmata ngā kamupene panera Hainamana i tā rātou haerenga i roto i te umanga mā te hoko mai i tētahi raina whakatupuranga 3.5 mai i Hyundai i te tau 2003. Whai muri i ngā tau e ono o te mahi uaua, i whakatūria e rātou tētahi raina whakatupuranga 8.5 e ārahi ana i te ao i te tau 2009. I te tau 2017, i tīmata ngā kamupene panera Hainamana ki te whakaputa papatipu i te raina whakatupuranga 10.5 tino matatau o te ao, e hipa ana i ngā panera Kōrea i te mākete panera LCD.

I ngā tau e rima i muri mai, i tino hinga ngā panera Hainamana i ngā panera Kōrea i te mākete panera LCD. Nā te hokonga atu a LG Display i tana raina whakatupuranga 8.5 whakamutunga i te tau kua hipa, kua tino wehe atu ngā panera Kōrea i te mākete panera LCD.

Ināianei, kei te tūtaki ngā kamupene panera Kōrea ki ngā wero nui mai i ngā panera Hainamana i roto i te mākete panera OLED matatau ake. I mua, i puritia e Samsung me LG Display o Kōrea ngā tūranga matua e rua i roto i te mākete o te ao mō ngā panera OLED iti me te rahi. Ina koa, neke atu i te 90% o te hea mākete a Samsung i roto i te mākete panera OLED iti me te rahi mō tētahi wā roa.

Heoi, mai i te tīmatanga o te hanga a BOE i ngā panera OLED i te tau 2017, kua heke tonu te wāhi mākete a Samsung i te mākete panera OLED. I te tau 2022, kua heke te wāhi mākete a Samsung i te mākete panera OLED iti me te rahi o te ao ki te 56%. I te whakakotahitanga me te wāhi mākete a LG Display, he iti iho i te 70%. I taua wā, kua eke te wāhi mākete a BOE i te mākete panera OLED ki te 12%, kua hipa ake i a LG Display kia noho ko te tuarua o ngā kamupene nui rawa atu o te ao. E rima o ngā kamupene tekau o runga i te mākete panera OLED o te ao he hinonga Hainamana. 

I tēnei tau, e matapaetia ana ka nui te ahunga whakamua a BOE i roto i te mākete panera OLED. E ai ki ngā kōrero ka tukuna e Apple te 70% o ngā ota panera OLED mō te iPhone 15 iti ki a BOE. Mā tēnei ka nui ake te wāhi mākete a BOE i roto i te mākete panera OLED o te ao. 

I tēnei wā ka tīmata a Samsung i tētahi kereme patent. E whakapae ana a Samsung i a BOE mō te takahi i ngā patent hangarau OLED, ā, kua tukuna e ia tētahi rangahau takahi patent ki te International Trade Commission (ITC) i te United States. E whakapono ana ngā tāngata o roto i te umanga ko te kaupapa a Samsung he whakararu i ngā ota iPhone 15 a BOE. Nā te mea, ko Apple te kiritaki nui rawa atu a Samsung, ā, ko BOE te kaiwhakataetae nui rawa atu a Samsung. Mēnā ka whakarērea e Apple a BOE nā tēnei, ka noho ko Samsung te tangata whai hua nui rawa atu. Kāore a BOE i noho noa, ā, kua tīmata hoki i tētahi kereme patent ki a Samsung. E whakapono ana a BOE ki te mahi pēnā.

I te tau 2022, i roto a BOE i ngā kamupene tekau o runga rawa atu mō ngā tono pateni PCT, ā, i tuawaru hoki mō ngā pateni kua whakaaetia i te United States. E 2,725 ngā pateni kua riro mai i a ia i te United States. Ahakoa he rerekētanga i waenganui i a BOE me ngā pateni 8,513 a Samsung, ko ngā pateni a BOE e aro nui ana ki te hangarau whakaaturanga, ko ngā pateni a Samsung e kapi ana i ngā maramara rokiroki, CMOS, whakaaturanga, me ngā maramara pūkoro. Kāore pea a Samsung e whai painga ki ngā pateni whakaaturanga.

Ko te hiahia o BOE ki te aro atu ki ngā kereme pateni a Samsung e whakaatu ana i ōna painga i roto i te hangarau matua. Mai i te hangarau papa whakaatu tino taketake, kua kohia e BOE ngā tau maha o te wheako, me ngā turanga pakari me ngā pūkenga hangarau kaha, e hoatu ana ki a ia te maia ki te whakahaere i ngā kereme pateni a Samsung.

I tēnei wā, kei te pāngia a Samsung e ngā wā uaua. I tino heke te hua o tana pakihi i te hauwhā tuatahi o tēnei tau mā te 96%. Kei te whakataetae katoa āna pakihi pouaka whakaata, waea pūkoro, maramara rokiroki, me ngā panera mai i ngā hoa Hainamana. I te aroaro o te whakataetae mākete kino, ka tahuri a Samsung ki te whakawakanga patent, me te mea kua tae ki te taumata o te koretake. I taua wā tonu, e whakaatu ana a BOE i te kaha o tana mahi, me te hopu tonu i te wāhi mākete a Samsung. I tēnei pakanga i waenganui i ngā toa e rua, ko wai ka puta hei toa whakamutunga?