Thaum Lub Ib Hlis 20, cov ntaub ntawv los ntawm Large-Size Display Panel Market Tracker (4Q25) los ntawm lub tuam txhab tshawb fawb kev lag luam Omdia tau qhia tias kev xa khoom thoob ntiaj teb ntawm cov vaj huam sib luag loj (suav nrog LCD thiab OLED) tau txog 910.5 lab units hauv xyoo 2025, uas sawv cev rau kev nce txhua xyoo (YoY) ntawm 2.9%. Txawm li cas los xij, tus nqi loj hlob no qis dua 9.0% YoY nce uas tau sau tseg hauv xyoo 2024.

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Ntawm cov no, kev xa khoom ntawm cov vaj huam sib luag LCD loj yuav nce mus txog 876.8 lab units hauv xyoo 2025, uas yog 2.6% YoY kev loj hlob. Omdia tau hais tias ua ib feem ntawm kev hloov kho lag luam, ntau lub tuam txhab tsim vaj huam sib luag, tshwj xeeb tshaj yog cov neeg xa khoom Kaus Lim Qab Teb thiab Nyiv Pooj, txo qis kev nqis peev hauv LCD TV vaj huam sib luag thoob plaws xyoo 2025. Tsis tas li ntawd, cov tuam txhab tsim vaj huam sib luag sab nraum Suav teb kuj tau txo qis kev tsim cov LCD monitors thaum muaj kev sib tw hnyav thiab kev nyuaj siab ntawm tus nqi.

Lub caij no, raws li Omdia cov ntaub ntawv tshiab tshaj plaws, kev xa khoom ntawm cov vaj huam sib luag OLED loj yuav nce 12.9% YoY mus txog kwv yees li 33.7 lab units hauv xyoo 2025. Tshwj xeeb, kev xa khoom vaj huam sib luag OLED rau cov saib thiab laptops yuav nce 69.3% thiab 26.8% YoY feem. Qhov sib piv, kev xa khoom ntawm OLED TV vaj huam sib luag yuav nce tsuas yog 1.5% YoY dhau lub sijhawm tib yam.

Hais txog thaj chaw muag khoom rau xyoo 2025: rau cov khoom xa tuaj loj LCD, BOE kwv yees tias yuav yog thawj zaug nrog 36.2% feem ntawm kev ua lag luam, ua raws li CSOT nrog 16.4% thiab Innolux nrog 11.7%. Rau cov khoom xa tuaj loj OLED, Samsung Display xav tias yuav tswj hwm nws txoj haujlwm ua tus thawj coj nrog 50.9% feem, LG Display yog qib thib ob ntawm 31.8%, thiab Everdisplay Optronics yog qib thib peb ntawm 14.8%.

Rau tag nrho cov kev lag luam loj loj (LCD + OLED) los ntawm qhov ntim xa khoom, BOE kwv yees tias yuav tau qhov chaw saum toj kawg nkaus nrog 35.0% feem ntawm kev lag luam, tom qab los ntawm CSOT ntawm 15.8% thiab Innolux ntawm 11.3%.