I te 15 o Hune, i whakaatuhia e te pūrongo aroturuki mai i te kamupene rangahau mākete Omdia kua tino hurihia te tirohanga tono mō ngā papa whakaatu o te ao mō te tau 2026. E matapaetia ana ka heke te tono mō ngā waeine mā te 6% ia tau, he hekenga nui mai i te matapae o mua o te hekenga 2%. Kua tapahia hoki te tere tipu o te tono mō te rohe o ngā papa whakaatu mai i te 6% i whakaarohia i mua ki te 1% anake.

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I kī a Omdia ko ngā take matua ko ngā taupatupatu ā-ao i te Middle East me te pikinga o ngā utu mekameka tuku i ahu mai i te pikinga o ngā utu hinu me ngā utu mahara. Nā ēnei āhuatanga i akiaki ngā kaihanga ki te whakapiki i ngā utu, ā, ka whakaiti pea i te hiahia o ngā kaihoko i te tau 2026 me tua atu.

E ai ki ngā raraunga, e matapaetia ana ka heke te tono mō ngā panera pouaka whakaata mā te 2.0% ia tau i te tau 2026. Ahakoa i kaha te hoko panera i te mutunga o te tau 2025, nā te mea i whakaemihia e ngā kaihanga pouaka whakaata Hainamana ngā taonga i waenga i ngā utu iti o mua, kua rite ngā kaihanga pouaka whakaata ki te whakapiki i ngā utu hokohoko hei whakatau i ngā utu mekameka tuku teitei ake. He nui ake ngā wero e pā ana ki te mākete panera whakaaturanga pona, me te hekenga o te matapae tono mā te 7.2 miriona waeine i whakaritea ki te matapae o mua.

I kī a Omdia ka pāngia ngā kaiwhakarato papa whakaatu e tētahi taiao mahi uaua i te tau 2026. I te ngoikore haere o te tono, ka nui haere te hiranga o te whakahaere i te whakamahinga o te kaha. Me whakataurite e ngā kaihanga taputapu te utu whakataetae me te pikinga o ngā utu whakaputa, ka arahi pea tēnei ki te whakahekenga i ngā whakatakotoranga, ki te whakaiti rānei i ngā hua.