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Engxenyeni yokuqala yonyaka, isilinganiso sokuthunyelwa kwe-MNT OEM yomhlaba wonke sikhuphuke ngo-4%

Ngokusho kwezibalo ezivela esikhungweni socwaningo i-DISCIEN, ukuthunyelwa kwe-MNT OEM yomhlaba wonke kube amayunithi ayizigidi ezingu-49.8 ngo-24H1, okubhalisa ukukhula konyaka nonyaka okungu-4%. Ngokuphathelene nokusebenza kwekota, amayunithi ayizigidi ezingu-26.1 athunyelwa ku-Q2, okufaka ukwanda okulinganiselwe konyaka nonyaka okungu-1%. Ngenxa yokubuyiselwa okulinganiselwe kwesidingo sezentengiselwano eYurophu nase-United States engxenyeni yokuqala yonyaka, kanye nomfutho weNdebe Yomhlaba ye-e-sports yaseSaudi ekudingweni kwemakethe ye-e-sports yomhlaba wonke, kunikeze amandla amakhulu ekukhuleni okuzinzile kochungechunge lwemboni ye-MNT. 1

Engxenyeni yokuqala yonyaka, izinga le-OEM ligcine umkhuba wokukhula jikelele. Kodwa-ke, maqondana nokusebenza kwekota, ukukhula okuyinhloko kwagxila esigabeni se-Q1, kuyilapho izinga lokukhula lancipha ku-Q2. Ngakolunye uhlangothi, ukukhuphuka kwamanani ephaneli kwabangela ukuthengwa okunesu yimikhiqizo, okwaqhuba ukwanda kokuthunyelwa kwezindawo eziphakathi neziphezulu zeketanga lemboni.

Ngakolunye uhlangothi, njengoba izidingo zokuthengwa komkhiqizo zishintsha futhi ngenxa yethonya lezinto zokuthumela, inani lempahla eqongelelwe eziteshini landa, futhi izimo zokuthenga zemikhiqizo ezalandela zizoguquka ngokufanele zibe ezigcina ubuqotho.

Njengoba singena engxenyeni yesibili yonyaka, ukusebenza kwezimakethe zaphesheya kusafanele ukulindelwa. Okokuqala, ukwanda kwezimali kanye nezinqubomgomo zokusungula ubuchwepheshe ukuze kuthuthukiswe umnotho e-United States kusazoqhubeka unyaka wonke. Okwesibili, ukwehla kwezinga lenzalo eYurophu sekuqalisiwe, futhi isimo somnotho sisonke sihamba kahle. Nalapha futhi, njengoba isikhathi siqhubeka esikhathini sokuthenga amasheya e-"Black Friday" kanye ne-"Double Eleven", imikhosi yokuphromotha yaphesheya ilindelwe kakhulu. Uma sibheka umcimbi we-"618", ukusebenza kwemakethe yasekhaya kubonakale ukwehla okuncane kuphela, futhi kusenamathuba kubathengi engxenyeni yesibili yonyaka.

Njengoba uHarris engena okhethweni lukamongameli wase-US, kukhona futhi ukungaqiniseki mayelana nesimo sokuhweba phakathi kwe-US ne-China. Kodwa kungakhathaliseki ukuthi ubani ozokhethwa ekugcineni, kulindeleke ukuthi izinqubomgomo eziqondiwe zizosetshenziswa ochungechungeni lokuhlinzeka ngempahla e-China. Ngezinhloso zefektri, ukuthi ukwakheka kwamandla okukhiqiza kwamanye amazwe kuphelele yini kuzothinta isikhundla sephethini ye-OEM yesikhathi esizayo.


Isikhathi sokuthunyelwe: Julayi-25-2024