I-TV Market Demand Side: Kulo nyaka, njengonyaka wokuqala womcimbi omkhulu wezemidlalo olandela ukuvulwa okuphelele kwangemuva kobhubhane, uMqhudelwano WaseYurophu kanye nama-Olympics aseParis kulindeleke ukuthi aqale ngoJuni. Njengoba izwekazi liyisizinda sochungechunge lwemboni ye-TV, amafekthri kumele aqale ukulungiselela izinto ezizokhiqizwa ngoMashi kamuva nje, kulandela umjikelezo ojwayelekile wokubeka imali wokukhushulwa kwemicimbi. Ukwengeza, inkinga yoLwandle Olubomvu iholele ekwenyukeni kwezingozi ekusebenzeni kahle kwezinto zokuthutha eziya e-Europe, ngokuhamba kwesikhathi eside kanye nezindleko zokuthutha ezikhuphukayo. Izingozi zokuthutha nazo zenze izinkampani ukuthi zicabangele ukuqoqwa kwesitoko kusenesikhathi. Okubaluleke kakhulu, ukuzamazama komhlaba e-Japan kuholele ekushodeni kwesikhathi esifushane kwempahla ye-COP yokuhlukanisa amafilimu esinxephezelo samafilimu. Nakuba abakhiqizi bephaneli bengakwazi ukunxephezela ukuntuleka kwe-COP ngokusebenzisa izinto zasekhaya nezinye izakhiwo, ezinye izinkampani zisathinteka, okuholela ekuhlinzekeni ngoJanuwari kungahlangabezani nokulindelwe. Ngaphezu kwalokho, ngokuqalisa ukusebenza kwezinhlelo zonyaka zabakhiqizi bamaphaneli ngoFebhuwari, ukukhuphuka kwamanani ephaneli ye-TV kuseduze. Ikhuthazwa "igagasi lokwenyuka kwentengo," amabhrendi aqala ukukhuphula isidingo sawo sokuthenga ngaphambi kwesikhathi ngenxa yokucatshangelwa okufana nokuphromotha kwemicimbi kanye nezingozi zokuthutha.

I-MNT Market Demand Side: Yize uFebhuwari ngokwesiko kuyisizini engasebenzi, isidingo sama-MNTs ezimakethe zaseYurophu nezaseMelika ngo-2024 kulindeleke ukuthi zithole ukululama kancane ngemuva kokwehla kancane. Ukwengeza, amazinga ochungechunge lwezimboni abuyele kumazinga anempilo, futhi ngaphansi kwengcuphe yokuphazamiseka kochungechunge lwemboni ngenxa yesimo soLwandle Olubomvu, ezinye izinhlobo nama-OEMs andise umthamo wazo wokuthenga ukuze abhekane nokutholwa kwesidingo kanye nezinkinga ezihambisanayo. Ngaphezu kwalokho, imikhiqizo ye-MNT yabelana ngemigqa yokukhiqiza nemikhiqizo ye-TV, okuholela ezimweni ezixhumene njengokwabiwa kwamandla. Ukwenyuka kwezintengo zephaneli ye-TV kuzophinde kuthinte ukunikezwa kwama-MNTs, kubangele ukuthi ezinye izinhlobo nama-ejenti ochungechungeni lwemboni akhuphule izinhlelo zawo zokuqongelela isitoko. Ngokwemininingwane yezibalo ye-DISCIEN, uhlelo lokuthunyelwa komkhiqizo we-MNT lwe-Q1 2024 lukhule ngo-5% unyaka nonyaka.