Uhlangothi Lwesidingo Semakethe Yethelevishini: Kulo nyaka, njengonyaka wokuqala omkhulu wemicimbi yezemidlalo kulandela ukuvulwa okuphelele ngemva kobhubhane, i-European Championship kanye ne-Paris Olympics kulindeleke ukuthi ziqale ngoJuni. Njengoba izwekazi liyisikhungo semboni yethelevishini, amafektri kudingeka aqale ukulungiselela izinto zokukhiqiza ngoMashi okungenani, kulandela umjikelezo ojwayelekile wokubeka impahla ukuze kukhushulwe imicimbi. Ngaphezu kwalokho, inkinga yoLwandle Olubomvu iholele ezingozini ezengeziwe ekusebenzeni kahle kwempahla ukuze kuthuthwe eYurophu, ngezikhathi zokuhamba ezinde kanye nezindleko zokuthutha ezikhuphukayo. Izingozi zokuthumela nazo zishukumise izinkampani ukuthi zicabangele ukuqoqa impahla kusenesikhathi. Okubaluleke kakhulu, ukuzamazama komhlaba eJapane kuholele ekushodeni kwesikhathi esifushane kwezinto ze-COP zamafilimu anesinxephezelo samafilimu ahlukanisayo. Nakuba abakhiqizi bamaphaneli bengakwazi ukukhokhela ukuntuleka kwe-COP ngezinto zasekhaya kanye nezakhiwo ezihlukile, ezinye izinkampani zisathinteka, okuholela ekuhlinzekeni ngoJanuwari okungahlangabezani nokulindelwe. Ngaphezu kwalokho, ngokuqaliswa kwezinhlelo zokulungisa zaminyaka yonke zabakhiqizi bamaphaneli ngoFebhuwari, ukukhuphuka kwamanani ephaneli yethelevishini kuseduze. Beshukunyiswa "yigagasi lokunyuka kwentengo," izinkampani ziqala ukukhulisa isidingo sazo sokuthenga kusenesikhathi ngenxa yezinto ezifana nokukhushulwa kwemicimbi kanye nezingozi zokuthumela.

Uhlangothi Lwesidingo Semakethe ye-MNT: Nakuba uFebhuwari ngokuvamile kuyisizini yokuphumula, isidingo se-MNT ezimakethe zaseYurophu naseMelika ngo-2024 kulindeleke ukuthi sithole ukululama okuncane ngemuva kokwehla. Ngaphezu kwalokho, amazinga esitokwe senkampani abuyele emazingeni aphilile, futhi ngaphansi kwengozi yokuphazamiseka kochungechunge lwemboni ngenxa yesimo soLwandle Olubomvu, amanye amabhrendi nama-OEM anyuse inani lawo lokuthenga ukuze abhekane nokubuyiselwa kwesidingo kanye nezinkinga ezifanayo. Ngaphezu kwalokho, imikhiqizo ye-MNT yabelana ngemigqa yokukhiqiza nemikhiqizo ye-TV, okuholela ezimweni ezixhumene njengokwabiwa kwamandla. Ukwenyuka kwamanani ephaneli ye-TV kuzothinta nokunikezwa kwama-MNT, okubangela ukuthi amanye amabhrendi nama-ejenti ochungechungeni lwemboni andise izinhlelo zawo zokugcina impahla. Ngokusho kwedatha yezibalo ye-DISCIEN, uhlelo lokuthunyelwa komkhiqizo we-MNT lwe-Q1 2024 lukhule ngo-5% unyaka nonyaka.