I te 9 o Hakihea, i whakaputa te kamupene rangahau mākete CounterPoint Research i tētahi pou rangitaki inanahi (te 8) e kī ana nā te kaha o te tono ā-wā mō ngā waea atamai me te pikinga o te mākete aroturuki, i piki ake ngā tukunga o ngā papa OLED o te ao i te Hauwhā Tuatoru o te tau 2025 mā te 14% i ia hauwhā (QoQ) me te 5% i ia tau (YoY).

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I roto i ngā momo hua rerekē, ko ngā panera aroturuki te mea i tino kaha te mahi: i piki ake ā rātou tuku mā te 21% ia tau, mā te 55% ia tau, e tohu ana kei te tere haere te tere o te urunga mai o te hangarau OLED ki te rāngai hangarau mōhiohio.

I puta mai hoki ngā hua pai i ngā panera waea atamai, arā, ko te tipu 16% ia Q me te 6% ia Y. Ko te nuinga o tēnei tipu i ahu mai i te tihi o te mākete waea atamai i ia wā, me te kaha o te tono mō te raupapa iPhone 17 Pro, inā koa, i akiaki i te mākete ki te piki haere.

Ahakoa i noho papatahi tonu ngā panera pona i ia hauwhā, i eke tonu ki te tipu 18% ia tau.

Heoi, i noho puhoi tonu te mākete pouaka whakaata OLED: ahakoa te pikinga iti o te 2% i te hauwhā tuatahi o te tau, i heke ngā tukunga mā te 2% i te tau i muri mai, ā, kāore anō kia ara ake te mākete i tōna hinganga.

Mō ngā kaihanga, he rerekē ngā mahi a ngā kamupene nui e rua o Kōrea ki te Tonga—Samsung Display (SDC) me LG Display (LGD)—i tēnei hauwhā.

Ina koa, i te whakamahi i ngā ota nui mō ngā panera raupapa iPhone 17 Pro, i kite a LGD i te pikinga o ngā tuku panera waea atamai mā te 59% ia marama; i taua wā, i piki ake hoki ngā tuku panera waea atamai mā te 121% ia marama. Nā tēnei i taea ai e LGD te pupuri i tōna tūranga rangatira i roto i te umanga me te 38% o te wāhi (he papatahi mai i te hauwhā tuarua).

Mō Samsung Display (SDC), ahakoa i eke ki te 40% te tipu o te wāhanga aroturuki me āna panera QD-OLED 27-inihi, i heke te wāhanga whānui ki te 33% (he hekenga 2 ōrau mai i te 35% o te hauwhā tuarua o te tau 2025) nā te hekenga rua-mati i roto i ngā tuku panera pouaka whakaata (12% i te hauwhā tuatahi me te hauwhā tuarua).

I tuhia e te BOE o Haina he tipu 40% i te tau ki muri mō ngā panera pona me te tipu 27% i te tau ki muri mō ngā panera waea atamai, kia mau tonu ai te wāhi mākete katoa ki te 9%.

Nā te tipu kaha o te 31% i te hauwhā tuatahi, i whakapiki ake a Visionox i tōna wāhi mākete mai i te 6% ki te 7%.

Nā te tono mai i a Honor me Xiaomi, i eke a Tianma ki te tipu 11% i te hauwhā tuatahi me te tipu 28% i te tau i roto i ngā tuku, me te wahanga mākete o te 5%.

I tātarihia e CounterPoint Research, ahakoa kāore anō kia ora ake te mākete pouaka whakaata, ko te pikinga tonu o te hiahia mō ngā panera IT (ina koa ko ngā panera aroturuki) kua noho hei tino pūtake o te tipu o te umanga OLED i a ia e anga whakamua ana ki te tau 2026.