Ngomhlaka-9 Disemba, inkampani yocwaningo lwemakethe i-CounterPoint Research yashicilela okuthunyelwe kwebhulogi izolo (mhlaka-8) ithi ngenxa yesidingo esinamandla sesizini sama-smartphone kanye nemakethe yokuqapha ekhulayo, ukuthunyelwa kwamaphaneli e-OLED emhlabeni wonke ku-Q3 2025 kukhule ngo-14% ikota-ngekota (QoQ) kanye no-5% unyaka nonyaka (YoY).

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Phakathi kwezigaba ezahlukene zemikhiqizo, amaphaneli okuqapha avelele ngokusebenza okunamandla kakhulu: ukuthunyelwa kwawo kukhuphuke ngo-21% QoQ futhi kwanda ngo-55% YoY, okubonisa ukuthi izinga lokungena kobuchwepheshe be-OLED emkhakheni we-IT liyashesha.

Amaphaneli e-smartphone nawo alethe imiphumela emihle, akhula ngo-16% QoQ kanye no-6% YoY. Lokhu kukhula kwakhuthazwa kakhulu yizinga eliphezulu lemakethe yama-smartphone, kanye nesidingo esikhulu sochungechunge lwe-iPhone 17 Pro ikakhulukazi okufaka umfutho emakethe.

Nakuba amaphaneli e-laptop ahlala e-QoQ eqondile, asafinyelele ukukhula okungu-18% ngonyaka.

Nokho, imakethe yamaphaneli e-OLED TV ihlale ingasebenzi kahle: naphezu kokwenyuka okuncane kwe-QoQ ngo-2%, ukuthunyelwa kwezimpahla kwehle ngo-2% ngonyaka, futhi imakethe ayikaphumi ekuweni kwayo.

Ngokuphathelene nabakhiqizi, izinkampani ezimbili ezinkulu zamaphaneli aseNingizimu Korea—i-Samsung Display (SDC) kanye ne-LG Display (LGD)—zisebenze ngokuxubile kule kota.

Ngokukhethekile, i-LGD, isebenzisa ama-oda amakhulu amaphaneli ochungechunge lwe-iPhone 17 Pro, ibone ukuthunyelwa kwamaphaneli ayo e-smartphone kukhuphuke ngo-59% QoQ; okwamanje, ukuthunyelwa kwamaphaneli ayo e-smartwatch nakho kukhuphuke ngo-121% QoQ. Lokhu kuvumele i-LGD ukuthi igcine isikhundla sayo esiphezulu embonini ngesabelo sendawo esingu-38% (kusukela ku-Q2).

Ku-Samsung Display (SDC), yize ifinyelele ukukhula okungu-40% kwe-YoY esigabeni sokuqapha ngamaphaneli ayo e-QD-OLED angama-intshi angu-27, isabelo sayo sendawo yonke sehle saya ku-33% (sehle ngamaphesenti ama-2 kusukela ku-35%) wekota yesibili ka-2025 ngenxa yokwehla kwamadijithi amabili ekuthunyelweni kwamaphaneli e-TV (12% kokubili i-QoQ ne-YoY).

I-BOE yaseShayina iqophe ukukhula okungu-40% ngonyaka kumaphaneli e-laptop kanye nokukhula okungu-27% ngonyaka kumaphaneli e-smartphone, okugcina isabelo sayo semakethe sizinzile ku-9%.

I-Visionox, eqhutshwa ukukhula okunamandla kwe-QoQ okungu-31%, inyuse isabelo sayo semakethe kusuka ku-6% kuya ku-7%.

I-Tianma, ekhuliswe yisidingo esivela ku-Honor kanye ne-Xiaomi, ithole ukukhula kwe-QoQ ngo-11% kanye nokukhula kwe-YoY ngo-28%, ngesabelo semakethe esingu-5%.

I-CounterPoint Research ihlaziye ukuthi yize imakethe ye-TV ingakalulami, ukukhula okuqhubekayo kwesidingo samaphaneli e-IT (ikakhulukazi amaphaneli okuqapha) sekuyinto eyinhloko ebangela ukukhula embonini ye-OLED njengoba isondela ku-2026.