Ngā Kaupapa Matua: I kī te kamupene kei te whakatinanahia e ngā kaihanga o te umanga he rautaki "whakaputa i runga i te tono", e whakarerekē ana i ngā reiti whakamahinga raina whakaputa kia rite ki ngā huringa o te tono mākete. I te hauwhā tuatahi o te tau 2025, i akiakihia e te tono kaweake me te kaupapa here "tauhokohoko", i kaha te tono o te mākete mutunga, ā, i piki ake ai ngā utu o ngā panera pouaka whakaata LCD rahi. Heoi, i muri i te hauwhā tuarua, nā ngā huringa o te taiao hokohoko o te ao i heke ai te tono hoko panera, me te heke haere o ngā utu i te marama o Hūrae. Heoi anō, e matapaetia ana ka hoki mārire te tono penapena panera i te marama o Ākuhata, ā, ka piki ake te reiti whakamahinga o te umanga.

I te 30 o Hūrae, i whakaputa a BOE A i tētahi pānuitanga e kī ana i whakahaerehia he mahi whanaungatanga kaipupuri moni mā te hui waea i te 29 o Hūrae, 2025, e arotahi ana ki ngā kōrero mō te tuku me te tono LCD, ngā ia o te utu hua, te ahunga whakamua i roto i te pakihi AMOLED ngāwari, me ngā ia o te whanaketanga ā-mua o te umanga.

I kōrero te kamupene kei te whakamahi ngā kaihanga ahumahi i tētahi rautaki "whakaputa i runga i te tono", e whakarerekē ana i ngā reiti whakamahinga raina whakaputa i runga i ngā piki me ngā heke o te tono mākete. I te hauwhā tuatahi o te tau 2025, nā te kaha o te tono o te mākete mutunga—i whakakahangia e ngā hiahia kaweake me te kaupapa here "tauhokohoko"—i piki ake ngā utu o ngā panera pouaka whakaata LCD matua puta noa i te poari. Heoi, whai muri i te hauwhā tuarua, nā ngā panonitanga o te whenua hokohoko o te ao i whakaiti te tono hoko panera, ā, i heke iho te utu i te marama o Hūrae. E matapaetia ana ka hoki mārire te tono mō ngā taonga i te marama o Ākuhata, ka akiaki i tētahi hokinga pakupaku o ngā reiti whakamahinga ahumahi.

Mō ngā AMOLED ngāwari, kua whakatūria e te kamupene he painga i roto i te tauine kaha whakaputa me te hangarau. Ko tana whāinga tuku he 140 miriona waeine mō te tau 2024 me te 170 miriona waeine mō te tau 2025. I roto i te hanganga moni whiwhi o te tau 2024 o te pakihi taputapu whakaatu, ngā hua pouaka whakaata, ngā hua hangarau mōhiohio, ngā waea pūkoro LCD me ētahi atu hua, me ngā hua OLED i eke ki te 26%, 34%, 13%, me te 27% ia. Kua haumi hoki te kamupene ki te hanga i tētahi raina whakaputa AMOLED o te whakatipuranga 8.6, e matapaetia ana ka tutuki te whakaputanga papatipu i te mutunga o te tau 2026, ka whakapakari ake i tōna whakataetae i roto i te umanga whakaaturanga semiconductor.

Mō te heke mai o te umanga, e whakapono ana te kamupene kei te uru te umanga whakaaturanga ki tētahi wā whakahou. Ka noho tonu te LCD hei hangarau tono matua mō te wā waenga ki te wā roa, i te mea kei te haere tonu te mākete OLED teitei ki te whakatutuki i ngā putanga hou.

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