Qodobbada Muhiimka ah: Shirkaddu waxay sheegtay in soosaarayaasha warshadaha ay hirgelinayaan istaraatiijiyad "wax soo saar marka loo baahdo", iyagoo hagaajinaya heerarka isticmaalka khadadka wax soo saarka iyadoo loo eegayo isbeddellada baahida suuqa. Rubucii hore ee 2025, oo ay horseedday baahida dhoofinta iyo siyaasadda "ganacsiga", baahida suuqa dhammaadka ayaa ahayd mid xooggan, taasoo keentay koror dhammaystiran oo ku yimid qiimaha muraayadaha LCD-ga ee cabbirka caadiga ah. Si kastaba ha ahaatee, ka dib rubuci labaad, isbeddellada jawiga ganacsiga caalamiga ah ayaa sababay qaboojin ku yimid baahida iibsiga guddiga, iyadoo qiimuhu hoos u dhacay bisha Luulyo. Si kastaba ha ahaatee, baahida kaydka guddiga ayaa la filayaa inay si tartiib tartiib ah u soo kabato bisha Agoosto, heerka isticmaalka warshadduna si yar ayuu u soo kaban doonaa.

Luulyo 30, BOE A waxay soo saartay ogeysiis sheegaya in dhaqdhaqaaq xiriir maalgashadayaal ah lagu qabtay wicitaan shir ah Luulyo 29, 2025, kaas oo diiradda lagu saarayay dood ku saabsan sahayda LCD iyo baahida, isbeddellada qiimaha badeecadaha, horumarka ganacsiga AMOLED ee dabacsan, iyo isbeddellada horumarinta mustaqbalka ee warshadaha.

Shirkaddu waxay xustay in soosaarayaasha warshaduhu ay qaadanayaan istaraatiijiyad "wax soo saar marka loo baahdo", iyagoo hagaajinaya heerarka isticmaalka khadadka wax soo saarka iyadoo lagu saleynayo isbeddellada baahida suuqa. Q1aad 2025, baahida suuqa ee xooggan - oo ay sii hurinayaan baahiyaha dhoofinta iyo siyaasadda "ganacsiga" - ayaa kor u qaaday qiimaha muraayadaha TV-ga LCD-ga ee caadiga ah guud ahaan guddiga. Si kastaba ha ahaatee, ka dib rubuci labaad, isbeddellada muuqaalka ganacsiga caalamiga ah ayaa qaboojiyey baahida iibsiga guddiga, taasoo keentay hoos u dhac yar oo qiimaha ah bisha Luulyo. Waxaa la filayaa in baahida kaydka ay si tartiib tartiib ah u soo kaban doonto bisha Agoosto, taasoo horseedaysa dib u soo kabasho dhexdhexaad ah oo ku timid heerarka isticmaalka warshadaha.

Marka laga hadlayo AMOLED dabacsan, shirkaddu waxay leedahay faa'iidooyin ku saabsan baaxadda awoodda wax soo saarka iyo tignoolajiyada. Bartilmaameedkeeda rarista waa 140 milyan oo unug sanadka 2024 iyo 170 milyan oo unug sanadka 2025. Qaab-dhismeedka dakhliga 2024 ee ganacsiga qalabka bandhigga, alaabada TV-ga, alaabada IT-ga, taleefannada gacanta ee LCD iyo alaabada kale, iyo alaabada OLED waxay ahaayeen 26%, 34%, 13%, iyo 27% siday u kala horreeyaan. Shirkaddu waxay sidoo kale maalgelisay dhismaha xariiq wax soo saar AMOLED ah oo jiilka 8.6aad ah, kaas oo la filayo inuu gaaro wax soo saar ballaaran dhammaadka 2026, taasoo sii xoojinaysa tartankeeda warshadaha bandhigga semiconductor-ka.

Marka laga hadlayo mustaqbalka warshadaha, shirkaddu waxay aaminsan tahay in warshadaha bandhiggu ay galayaan xilli dib-u-habayn ah. LCD-gu wuxuu ahaan doonaa tignoolajiyada codsiyada ugu muhiimsan muddada dhexe ilaa muddada dheer, halka suuqa OLED-ga ee heerka sare ah uu sii wado horumarro.

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