He Kōrero Matua: I te 8 o Oketopa, i tukuna e te kamupene rangahau mākete a CounterPoint Research tētahi pūrongo, e matapae ana ka piki ake ngā tukunga o ngā papa OLED mā te 1% ia tau (YoY) i te Hauwhā tuatoru o te tau 2025, ā, e matapaetia ana ka heke te moni whiwhi mā te 2% ia tau. Ko te tipu o ngā tukunga i tēnei hauwhā ka aro nui ki ngā mata tirotiro me ngā pona.

I te 8 o Oketopa, i tukuna e te CounterPoint Research tētahi pūrongo, e matapaetia ana he tipu 1% ia tau te roa o ngā tukunga o ngā papa OLED me te hekenga 2% ia tau te roa o ngā moni whiwhi mō te hauwhā tuatoru o te tau 2025. Ko te tipu o ngā tukunga i tēnei hauwhā ka ārahihia e ngā mata tirotiro me ngā pona.

E kī ana te kamupene i heke te moni whiwhi o ngā papa OLED o te ao mā te 5% i te hauwhā tuarua o te tau 2025. Heoi, i te hauwhā tuatoru, i tautokona e te pikinga 2% i te tau o ngā tuku papa waea atamai me te tipu rua-mati i te tau o ngā tuku mata me ngā pona, ka whakawhāitihia te hekenga i te tau o ngā moni whiwhi o ngā papa OLED ki te 2%.

I te nuinga o te wā, e whakapono ana te kamupene, mā te kaha o te whakaoranga o te tono me te kaha hou o te hanga OLED, ka paku heke te moni whiwhi ā-tau o ngā panera OLED i te tau 2025, engari ka puta he hokinga nui ake o te moni whiwhi i te tau 2026. Nā ngā waea atamai, ngā pona, me ngā mata tirotiro, e matapaetia ana ka piki ake ngā tukunga panera OLED o te ao i te tau 2025 tata ki te 2% i te tau.

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Te Mahi a ngā Kaihanga Paewhiri

Whakaaturanga Samsung

I te hauwhā tuarua o te tau 2025, i whai hua a Samsung Display i te tipu toru-mati i ia hauwhā (QoQ) o ngā panera pona me ngā panera mataarataki, tae atu ki te tipu rua-mati i ia hauwhā o te tau mō ngā panera pouaka whakaata. I piki ake te wāhanga tuku o tana panera OLED ki te 35%, ā, i eke te wāhanga moni whiwhi ki te 42%.

E matapaetia ana e te kamupene ka eke te whiwhinga moni a Samsung Display ki te 44% i te hauwhā tuatoru o te tau 2025, me te 41% mō te tau katoa o te tau 2025—he iti iho i te 42% i te tau 2024.

Whakaaturanga LG

I te hauwhā tuarua o te tau 2025, i piki ake te wāhi o te rohe o ngā panera a LG Display ki te 38%, ā, i heke iho tana wāhi moni whiwhi ki te 21%. Ko te take nui o tēnei ko te hekenga o ngā tuku panera waea atamai i te hauwhā tuarua, ahakoa i whakaitihia te pānga e te tipu rua o ngā panera pouaka whakaata me te tipu kotahi-mati o ngā panera mataarataki. E matapaetia ana ko te wāhi moni whiwhi a LG Display ka 22% i te hauwhā tuatoru o te tau 2025 me te 21% mō te tau katoa—he heke iho i te 23% i te tau 2024.

BOE

Mō te BOE, i whakaitihia te tipu rua-mati i roto i ngā panera waea atamai me te pona i te QoQ e te hekenga rua-mati i roto i ngā panera mataarataki, ā, i heke ai te wāhanga tuku OLED ki te 9% me te wāhanga moni whiwhi ki te 15%.

E matapaetia ana e te kamupene ka noho tonu te whiwhinga moni a BOE ki te 12% i te hauwhā tuatoru o te tau 2025, ā, ka pumau tonu ki te 14% mō te tau katoa o te tau 2025, he rite ki te tau 2024.

Tianma

I te hauwhā tuarua o te tau 2025, i heke te wāhanga tuku OLED a Tianma ki te 5%, ā, i heke tana wāhanga moni whiwhi ki te 6%. Ahakoa kāore te kamupene e whakaputa pouaka whakaata OLED (e whakawhāiti ana i te tipu o tana moni whiwhi), i piki tonu tana moni whiwhi mā te 8% i te hauwhā tuatahi, i tautokona e te tono mō ngā waea atamai me ngā mataaratanga atamai.

E matapaetia ana ka eke te whiwhinga moni a Tianma ki te 6% i te hauwhā tuatoru o te tau 2025, ā, ka eke ki te 6% mō te tau katoa—he pikinga ake i te 5% i te tau 2024.