Okubalulekile: Ngomhlaka-8 Okthoba, inkampani yocwaningo lwemakethe i-CounterPoint Research ikhiphe umbiko, obikezela ukuthi ukuthunyelwa kwamaphaneli e-OLED kuzokhula ngo-1% unyaka nonyaka (ngonyaka) kwikota yesi-3 ka-2025, kanti imali engenayo kulindeleke ukuthi yehle ngo-2% ngonyaka. Ukukhula kokuthunyelwa kule kota kuzogxila kakhulu kuma-monitor nama-laptop.

Ngomhlaka-8 Okthoba, i-CounterPoint Research yakhipha umbiko, obikezela ukukhula kwe-YoY okungu-1% ekuthunyelweni kwamaphaneli e-OLED kanye nokwehla kwe-YoY okungu-2% kwimali engenayo ye-Q3 2025. Ukukhula kokuthunyelwa kwempahla kule kota kuzoqhutshwa kakhulu ama-monitor nama-laptop.

Le nkampani iphawula ukuthi imali engenayo yephaneli ye-OLED yomhlaba wonke yehle ngo-5% ngonyaka ku-Q2 2025. Kodwa-ke, ku-Q3, esekelwa ukwanda kwe-YoY okungu-2% kokuthunyelwa kwamaphaneli e-smartphone kanye nokukhula kwe-YoY okuphindwe kabili kokuthunyelwa kwe-monitor kanye nama-laptop, ukwehla kwe-YoY kwemali engenayo yephaneli ye-OLED kuzoncipha ku-2%.

Sekukonke, inkampani ikholelwa ukuthi isekelwa ukubuyiselwa kwesidingo okunamandla kanye nomthamo omusha wokukhiqiza i-OLED, imali engenayo yonyaka yamaphaneli e-OLED izokwehla kancane ngo-2025, kodwa inzuzo engenayo enamandla izobuya ngo-2026. Njengoba kuqhutshwa ama-smartphone, ama-laptop, kanye nama-monitor, ukuthunyelwa kwamaphaneli e-OLED emhlabeni wonke ngo-2025 kulindeleke ukuthi kukhule cishe ngo-2% ngonyaka.

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Ukusebenza Kwabenzi Bephaneli

Isibonisi se-Samsung

Ku-Q2 2025, i-Samsung Display izuze ekukhuleni kwama-quarter-on-quarter-digit quarter-on-quarter (QoQ) kuma-laptop nama-smartwatch, kanye nokukhula kwama-QoQ ama-double-digit kuma-TV panels. Isabelo sayo sokuthunyelwa kwama-OLED panel sikhuphuke saya ku-35%, kanti isabelo semali engenayo sifinyelele ku-42%.

Le nkampani ibikezela ukuthi isabelo semali engenayo se-Samsung Display sizofinyelela ku-44% kwikota yesithathu ka-2025 kanye no-41% unyaka wonke ka-2025—okungaphansi kancane kuka-42% ngo-2024.

Isibonisi se-LG

Ku-Q2 2025, isabelo sephaneli se-LG Display sanda saya ku-38%, kanti isabelo semali engenayo sehle saya ku-21%. Lokhu kwakubangelwa kakhulu ukwehla kwe-QoQ enamadijithi amabili ekuthunyelweni kwamaphaneli e-smartphone, yize ukukhula kwamadijithi amabili kumaphaneli e-TV kanye nokukhula kwamadijithi elilodwa kumaphaneli e-smartwatch kwanciphisa kancane umthelela. Kulindeleke ukuthi isabelo semali engenayo se-LG Display sizoba ngu-22% ku-Q3 2025 kanye no-21% unyaka wonke—kwehle kusuka ku-23% ngo-2024.

I-BOE

Ku-BOE, ukukhula kwe-QoQ enamadijithi amabili kumaphaneli e-smartphone nama-laptop kuncishiswe ukwehla kwe-QoQ enamadijithi amabili kumaphaneli e-smartwatch, okwaholela ekutheni isabelo sayo sokuthunyelwa kwe-OLED sehle siye ku-9% kanye nesabelo semali engenayo siye ku-15%.

Le nkampani ibikezela ukuthi isabelo semali engenayo se-BOE sizohlala ku-12% kwikota yesithathu ka-2025 futhi sizinze ku-14% unyaka wonke ka-2025, ngokuhambisana no-2024.

I-Tianma

Ku-Q2 2025, isabelo sokuthunyelwa kwe-OLED sikaTianma sehle saya ku-5% kanti isabelo semali engenayo sehle saya ku-6%. Nakuba inkampani ingakhiqizi ama-TV e-OLED (okunciphisa ukukhula kwemali engenayo), imali engenayo yayo isakhule ngo-8% i-QoQ isekelwa yisidingo sama-smartphone nama-smartwatches.

Kulindeleke ukuthi isabelo semali engenayo sikaTianma sizofinyelela ku-6% kwikota yesithathu ka-2025 kanye no-6% unyaka wonke—kusuka ku-5% ngo-2024.