ʻŌlelo Koʻikoʻi: Ma ka lā 8 o ʻOkakopa, ua hoʻokuʻu ka hui noiʻi mākeke ʻo CounterPoint Research i kahi hōʻike, e wānana ana e ulu ana nā hoʻouna ʻana o nā panela OLED i 1% makahiki-ma-makahiki (YoY) ma Q3 2025, me ka loaʻa kālā e manaʻo ʻia e emi iho i ka 2% YoY. ʻO ka ulu ʻana o ka hoʻouna ʻana i kēia hapaha e kau nui ʻia ma nā monitor a me nā kamepiula lawe lima.

Ma ʻOkakopa 8, ua hoʻokuʻu ʻo CounterPoint Research i kahi hōʻike, e wānana ana i ka ulu ʻana o 1% YoY i nā hoʻouna ʻana o nā panela OLED a me ka emi ʻana o 2% YoY i ka loaʻa kālā no Q3 2025. ʻO ka ulu ʻana o ka hoʻouna ʻana i ka hapaha e alakaʻi nui ʻia e nā monitor a me nā kamepiula lawe lima.

Ua hoʻomaopopo ka hui ua hāʻule ka loaʻa kālā o nā panela OLED honua i 5% YoY i ka Q2 2025. Eia nō naʻe, i ka Q3, i kākoʻo ʻia e ka piʻi ʻana o 2% YoY i nā hoʻouna panela kelepona a me ka ulu ʻana o ka YoY i ʻelua huahelu i nā hoʻouna monitor a me nā kamepiula lawe lima, e emi ana ka emi ʻana o ka loaʻa kālā o ka panela OLED i 2%.

Ma keʻano holoʻokoʻa, manaʻo ka hui e kākoʻo ʻia e ka hoʻōla ikaika ʻana o ke koi a me ka hiki ke hana hou i ka OLED, e emi iki ka loaʻa kālā makahiki o nā panela OLED i ka makahiki 2025, akā e loaʻa kahi piʻi hou ʻana o ka loaʻa kālā i ka makahiki 2026. Hoʻokele ʻia e nā kelepona akamai, nā kamepiula lawe lima, a me nā monitor, ua manaʻo ʻia e ulu ka hoʻouna ʻana o nā panela OLED honua i ka makahiki 2025 ma kahi o 2% YoY.

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Hana a nā mea hana panela

Hōʻike Samsung

I ka hapaha ʻelua o 2025, ua pōmaikaʻi ʻo Samsung Display mai ka ulu ʻana o nā panela kamepiula lawe lima a me nā panela uaki akamai i kēlā me kēia hapaha (QoQ), a me ka ulu ʻana o nā panela TV i kēlā me kēia hapaha me ka helu pālua. Ua piʻi ka mahele o ka hoʻouna ʻana o nā panela OLED i 35%, a ua hiki aku ka mahele o ka loaʻa kālā i 42%.

Ua kuhi ka hui e paʻi ka loaʻa kālā o Samsung Display i 44% ma Q3 2025 a me 41% no ka makahiki piha 2025—ʻoi aku ka haʻahaʻa ma mua o 42% i ka makahiki 2024.

Hōʻike LG

I ka hapaha lua o 2025, ua piʻi ka mahele o ka ʻāpana panela o LG Display i 38%, ʻoiai ua hāʻule kāna mahele loaʻa kālā i 21%. ʻO ke kumu nui o kēia ma muli o ka emi ʻana o ka hoʻouna ʻana o nā panela kelepona akamai i ka helu pālua i kēlā me kēia hapaha o ka makahiki, ʻoiai ua hoʻemi iki ka ulu ʻana o ka helu pālua i nā panela TV a me ka ulu ʻana o ka helu hoʻokahi i nā panela smartwatch i ka hopena. Ua manaʻo ʻia e 22% ka mahele loaʻa kālā o LG Display i ka hapaha ʻekolu o 2025 a me 21% no ka makahiki piha—mai 23% i ka makahiki 2024.

BOE

No BOE, ua hoʻopau ʻia ka ulu ʻana o ka helu pālua o QoQ i nā panela kelepona akamai a me nā kamepiula lawe lima e ka emi ʻana o ka helu pālua o QoQ i nā panela smartwatch, e alakaʻi ana i ka hāʻule ʻana o kāna mahele hoʻouna OLED i 9% a me ka mahele loaʻa kālā i 15%.

Ua kuhi ka hui e noho mau ka loaʻa kālā o BOE ma 12% ma Q3 2025 a e paʻa ma 14% no ka makahiki piha 2025, e like me 2024.

Tianma

I ka hapaha ʻelua o 2025, ua hāʻule ka mahele hoʻouna OLED a Tianma i 5% a ua hāʻule kāna mahele loaʻa kālā i 6%. ʻOiai ʻaʻole hana ka ʻoihana i nā TV OLED (ka mea e kaupalena ana i ka ulu ʻana o kāna loaʻa kālā), ua ulu mau kāna loaʻa kālā i 8% QoQ i kākoʻo ʻia e ke koi no nā kelepona akamai a me nā smartwatches.

Ua manaʻo ʻia e hōʻea ka mahele kālā o Tianma i ka 6% ma ka Q3 2025 a me 6% no ka makahiki piha—mai ka 5% i ka makahiki 2024.