Sida laga soo xigtay warbixinnada warbaahinta Kuuriyada Koonfureed ee July 7, qaabka sahayda ee bandhigyada MacBookga ee Apple wuxuu ku dhici doonaa isbeddel weyn 2025. Sida laga soo xigtay warbixintii ugu dambeysay ee hay'adda cilmi-baarista suuqa ee Omdia, BOE waxay dhaafi doontaa LGD (LG Display) markii ugu horeysay waxaana la filayaa inay noqoto alaab-qeybiyaha ugu weyn ee bandhigyada Apple's MacBook, xisaabinta in ka badan 50% saamiga suuqa.

Shaxda: Tirada buugaagta xusuus-qorka ee ay Apple ka iibsata soo saarayaasha guddida sannad kasta (boqolkiiba) (Source: Omdia)

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Warbixintu waxay muujineysaa in BOE la filayo inay siiso ku dhawaad ​​11.5 milyan bandhig buug-yaraha Apple sanadka 2025, iyadoo saamiga suuqa uu yahay 51%, koror boqolkiiba 12 ah marka loo eego sanadkii hore. Gaar ahaan, sahayda BOE ee 13.6 - inch iyo 15.3 - bandhigyada, kuwaas oo ah moodooyinka ugu muhiimsan ee MacBookga Apple, ayaa si tartiib tartiib ah u kordhaya.

Sidaa darteed, saamiga suuqa LGD ayaa hoos u dhici doona. LGD waxay muddo dheer ahayd alaab-qeybiyaha ugu weyn ee bandhigyada buug-yaraha ee Apple, laakiin saamigeeda sahayda ayaa la filayaa inay hoos ugu dhacdo 35% 2025. Tiradan ayaa boqolkiiba 9 ka hooseysa tii 2024, guud ahaan mugga sahayda ayaa la filayaa inuu hoos u dhaco 12.2% ilaa 8.48 milyan unug. Waxaa la filayaa in tani ay sabab u tahay wareejinta Apple ee amarka bandhiga MacBookga ee LGD una wareejisay BOE.

Sharp ayaa weli diirada saaraya bixinta 14.2 - inch iyo 16.2 - panels ee MacBook Pro. Si kastaba ha noqotee, baahida gaabis ee badeecadan taxanaha ah awgeed, mugga sahaydeeda sanadka 2025 ayaa la filayaa inuu hoos u dhaco 20.8% sanadkii hore oo uu noqdo 3.1 milyan unug. Natiijo ahaan, saamiga suuqa Sharp ayaa sidoo kale hoos u dhici doona ilaa 14%.

Omdia waxay saadaalisay in wadarta iibsiyada MacBookga ee Apple ee 2025 ay gaari doonaan ilaa 22.5 milyan unug, sanad - sanadka - kororka 1%. Tani waa inta badan sababtoo ah, laga bilaabo dhamaadka 2024, sababtoo ah hubanti la'aanta siyaasadaha canshuuraha ganacsiga ee Maraykanka, Apple waxay ka wareejisay xarunteeda wax soo saarka OEM ee Shiinaha ilaa Vietnam waxayna horay u iibsatay alaabada moodooyinka ugu muhiimsan ee MacBook Air. Saamaynta ayaa la filayaa inay sii socoto ilaa rubuci afraad ee 2024 iyo rubuci hore ee 2025.

Waxaa la filayaa in ka dib rubuci labaad ee 2025, badi alaab-qeybiyeyaasha guddiga ay la kulmi doonaan rajada shixnadda muxaafidka ah, laakiin BOE ayaa laga yaabaa inay ka reebto baahida sii socota ee MacBookga.

Iyada oo laga jawaabayo tan, gudaha warshadaha ayaa yiri: "Balaadhinta saamiyada suuqa ee BOE maaha oo kaliya sababtoo ah tartanka qiimaha, laakiin sidoo kale sababtoo ah tayada wax-soo-saarka iyo awoodaha gaarsiinta ballaaran ayaa la aqoonsaday."

Waxaa xusid mudan in Apple ay si joogto ah ugu adeegsatay tignoolajiyada horumarsan ee LCD khadka wax soo saarka ee MacBook, oo ay ku jiraan xallinta sare, dayuuradaha dhabarka oksaydhka, nalalka dambe ee MiniLED, iyo naqshadaha awoodda hooseeya, iyo qorshayaasha inay si tartiib tartiib ah ugu gudubto tignoolajiyada bandhigga OLED sanadaha soo socda.

Omdia ayaa saadaalisay in Apple ay si rasmi ah u soo bandhigi doonto tignoolajiyada OLED ee taxanaha MacBook laga bilaabo 2026. OLED waxay leedahay qaab-dhismeed khafiif ah oo khafiif ah iyo tayada muuqaal aad u fiican, sidaa darteed waxay u badan tahay inay noqoto tignoolajiyada soo bandhigida mustaqbalka ee MacBooks. Gaar ahaan, Samsung Display ayaa la filayaa inay ku biirto silsiladda sahayda MacBookga ee Apple sanadka 2026, qaabka jira ee ay maamusho LCD-gu wuxuu isu beddeli doonaa qaab tartan oo cusub oo ay maamusho OLED.

Khubarada warshadaha waxay filayaan in ka dib u gudubka OLED, tartanka teknoolajiyada ee u dhexeeya Samsung, LG, iyo BOE uu noqon doono mid sii kordhaya.