Sida laga soo xigtay warbaahinta Kuuriyada Koonfureed bishii Luulyo 7, qaabka saadka ee shaashadaha MacBook-ga ee Apple ayaa isbeddel weyn ku dhici doona sanadka 2025. Sida laga soo xigtay warbixintii ugu dambeysay ee ka soo baxday hay'adda cilmi-baarista suuqa ee Omdia, BOE waxay ka sarreyn doontaa LGD (LG Display) markii ugu horreysay waxaana la filayaa inay noqoto shirkadda ugu weyn ee soo bandhigta MacBook-ga ee Apple, taasoo ka dhigan in ka badan 50% saamiyada suuqa.

Shaxda: Tirada muraayadaha laptop-ka ee Apple ay ka iibsato soosaarayaasha guddiyada sannad kasta (boqolkiiba) (Isha: Omdia)

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Warbixintu waxay muujinaysaa in BOE la filayo inay Apple siiso qiyaastii 11.5 milyan oo bandhigyo laptop ah sanadka 2025, iyadoo saamiga suuqa uu yahay 51%, taasoo ah koror dhan 12 boqolkiiba dhibcood marka loo eego sannadkii hore. Gaar ahaan, sahayda BOE ee 13.6 - inji iyo 15.3 - inji, kuwaas oo ah moodooyinka ugu muhiimsan ee MacBook Air-ka Apple, ayaa si tartiib tartiib ah u kordheysa.

Sidaas oo kale, saamiga suuqa ee LGD ayaa hoos u dhici doona. LGD waxay muddo dheer ahayd shirkad weyn oo soo saarta bandhigyada laptop-ka ee Apple, laakiin saamiga saadka ayaa la filayaa inuu hoos ugu dhaco 35% sanadka 2025. Tiradani waxay ka hooseysaa boqolkiiba 9 dhibcood tii 2024, mugga guud ee saadkana waxaa la filayaa inuu hoos u dhaco 12.2% ilaa 8.48 milyan oo unug. Waxaa la filayaa in tani ay sabab u tahay wareejinta Apple ee dalabaadka bandhigga MacBook Air ee LGD una wareejisay BOE.

Sharp waxay weli diiradda saareysaa bixinta muraayadaha 14.2 inji iyo 16.2 inji ee MacBook Pro. Si kastaba ha ahaatee, baahida gaabiska ah ee taxanahan alaabada, mugga sahaydeeda sanadka 2025 ayaa la filayaa inuu hoos u dhaco 20.8% marka loo eego sanadkii hore ilaa 3.1 milyan oo unug. Natiijo ahaan, saamiga suuqa Sharp ayaa sidoo kale hoos u dhici doona ilaa qiyaastii 14%.

Omdia waxay saadaalineysaa in wadarta iibka ee guddiga MacBook ee Apple sanadka 2025 ay gaari doonto qiyaastii 22.5 milyan oo unug, taasoo ah koror sanadle ah oo ah 1%. Tani waxay ugu horreyn sabab u tahay, laga bilaabo dhammaadka 2024, sababo la xiriira hubanti la'aanta siyaasadaha canshuuraha ganacsiga ee Mareykanka, Apple waxay saldhiggeeda wax soo saarka OEM ka wareejisay Shiinaha una wareejisay Vietnam waxayna horay u iibsatay agab loogu talagalay moodooyinka ugu muhiimsan ee MacBook Air. Saameynta ayaa la filayaa inay sii socoto ilaa rubuca afraad ee 2024 iyo rubuca koowaad ee 2025.

Waxaa la filayaa in ka dib rubuca labaad ee 2025, inta badan alaab-qeybiyeyaasha guddiga ay la kulmi doonaan filashooyinka shixnadaha ee muxaafidka ah, laakiin BOE waxay noqon kartaa mid ka reeban sababtoo ah baahida sii socota ee MacBook Air.

Iyagoo ka jawaabaya arrintan, khubarada warshadaha ayaa yiri: "Balaarinta saamiga suuqa ee BOE ma aha oo kaliya sababtoo ah tartanka qiimaha, laakiin sidoo kale sababtoo ah tayada wax soo saarkeeda iyo awoodaha gaarsiinta baaxadda leh ayaa la aqoonsaday."

Waxaa xusid mudan in Apple ay si joogto ah u adeegsatay teknoolojiyadaha LCD ee horumarsan ee ku jira khadkeeda wax soo saarka MacBook, oo ay ku jiraan xallinta sare, diyaaradaha oxide-ka gadaal, nalalka gadaal ee MiniLED, iyo naqshadaha awoodda yar, waxayna qorsheyneysaa inay si tartiib tartiib ah ugu gudubto teknoolojiyadda bandhigga OLED sanadaha soo socda.

Omdia waxay saadaalineysaa in Apple ay si rasmi ah u soo bandhigi doonto tiknoolajiyada OLED taxanaha MacBook laga bilaabo 2026. OLED waxay leedahay qaab-dhismeed khafiif ah oo fudud iyo tayo sawir oo aad u fiican, sidaa darteed waxay u badan tahay inay noqoto tignoolajiyada bandhigga ugu weyn ee MacBook-yada mustaqbalka. Gaar ahaan, Samsung Display waxaa la filayaa inay ku biirto silsiladda sahayda MacBook ee Apple sanadka 2026, qaabka jira ee LCD-na uu isu beddeli doono qaab tartan cusub oo ay maamusho OLED.

Dadka gudaha warshadaha ku jira ayaa filaya in ka dib u gudubka OLED, tartanka tignoolajiyada ee u dhexeeya Samsung, LG, iyo BOE uu sii xoogaysan doono.