E ai ki ngā pūrongo pāpāho o Kōrea ki te Tonga i te 7 o Hūrae, ka rerekē te āhua o te tuku o ngā whakaaturanga MacBook a Apple i te tau 2025. E ai ki te pūrongo hou mai i te tari rangahau mākete Omdia, ka hipa a BOE i a LGD (LG Display) mō te wā tuatahi, ā, e matapaetia ana ko ia te kaiwhakarato whakaaturanga nui rawa atu mō te MacBook a Apple, neke atu i te 50% o te wahanga mākete.

Tūtohi: Te maha o ngā panera pona e hokona ana e Apple mai i ngā kaihanga panera i ia tau (ōrau) (Puna: Omdia)

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E whakaatu ana te pūrongo e matapaetia ana ka tukuna e BOE te tata ki te 11.5 miriona mata pona ki a Apple i te tau 2025, me te wahanga mākete o te 51%, he pikinga o te 12 ōrau mai i te tau o mua. Ina koa, ko te tuku a BOE i ngā mata 13.6-inihi me te 15.3-inihi, ko ngā tauira matua o te MacBook Air a Apple, kei te piki haere haere.

Nō reira, ka heke te wāhi mākete o LGD. Kua roa a LGD e noho ana hei kaiwhakarato matua mō ngā whakaaturanga pona mā Apple, engari e matapaetia ana ka heke te wāhi tuku ki te 35% i te tau 2025. He 9 ōrau te iti iho o tēnei whika i tērā i te tau 2024, ā, e matapaetia ana ka heke te rahinga tuku katoa mā te 12.2% ki te 8.48 miriona waeine. E matapaetia ana nā te whakawhiti a Apple i ngā ota whakaaturanga MacBook Air mai i LGD ki BOE tēnei.

Kei te arotahi tonu a Sharp ki te tuku i ngā panera 14.2-inihi me te 16.2-inihi mō te MacBook Pro. Heoi, nā te puhoi o te tono mō tēnei raupapa hua, e matapaetia ana ka heke te nui o tana tuku i te tau 2025 mā te 20.8% mai i te tau o mua ki te 3.1 miriona waeine. Nō reira, ka heke anō hoki te wāhi mākete o Sharp ki te tata ki te 14%.

E matapaetia ana e Omdia ka eke te tapeke o ngā hokonga a Apple mō ngā panera MacBook i te tau 2025 ki te 22.5 miriona waeine, he pikinga tau-ki-te-tau o te 1%. Ko te take nui o tēnei, mai i te mutunga o te tau 2024, nā te koretake o ngā kaupapa here utu hokohoko o Amerika, kua nekehia e Apple tana turanga hanga OEM mai i Haina ki Vietnam, ā, kua hokona e ia ngā taonga i mua mō ngā tauira matua o te MacBook Air. E matapaetia ana ka haere tonu te pānga ki te hauwhā tuawhā o te tau 2024 me te hauwhā tuatahi o te tau 2025.

E matapaetia ana i muri i te hauwhā tuarua o te tau 2025, ka pāngia te nuinga o ngā kaiwhakarato papaaho e ngā tumanakohanga tuku iti, engari he rerekē pea te BOE nā te mea kei te haere tonu te tono mō te MacBook Air.

Hei whakautu i tēnei, i kī ngā tāngata o roto i te umanga: "Ko te whānui haere o te wāhi mākete o BOE ehara i te mea nā tōna whakataetae utu anake, engari nā te mea kua mōhiotia tōna kounga whakaputa me ōna āheinga tuku nui."

He mea tika kia mōhiotia kua whakamahia tonutia e Apple ngā hangarau LCD matatau ki roto i tana raina hua MacBook, tae atu ki ngā rama taumira teitei, ngā papa whakamuri waikura, ngā rama whakamārama MiniLED, me ngā hoahoa mana-iti, ā, kei te whakamahere hoki kia neke haere ki te hangarau whakaaturanga OLED i roto i ngā tau torutoru e whai ake nei.

E matapaetia ana e Omdia ka whakauru mana a Apple i te hangarau OLED ki roto i te raupapa MacBook mai i te tau 2026. He angiangi ake, he māmā ake te hanganga o te OLED, ā, he tino pai te kounga o te ahua, nō reira, tera pea ka waiho hei hangarau whakaaturanga matua mō ngā MacBook o muri mai. Ina koa, e whakaarohia ana ka uru atu a Samsung Display ki te mekameka tuku MacBook a Apple i te tau 2026, ā, ko te tauira o nāianei e whakahaerehia ana e te LCD ka huri hei tauira whakataetae hou e whakahaerehia ana e te OLED.

E matapaetia ana e ngā kaitōrangapū o te umanga, i muri i te whakawhiti ki te OLED, ka nui haere te kaha o te whakataetae hangarau i waenga i a Samsung, LG, me BOE.