Ishishini leephaneli lisebenza njengophawu lweshishini lobuchwepheshe obuphezulu laseTshayina, lidlula iiphaneli zeLCD zaseKorea kwiminyaka engaphezu kweshumi kwaye ngoku liqalise ukuhlasela kwimarike yeephaneli zeOLED, libeka uxinzelelo olukhulu kwiiphaneli zaseKorea. Phakathi kokhuphiswano olubi lwemarike, iSamsung izama ukujolisa iiphaneli zaseTshayina ezineepatenti, kodwa yajongana nohlaselo oluvela kubavelisi beephaneli baseTshayina.

Iinkampani zephaneli zaseTshayina zaqala uhambo lwazo kweli shishini ngokuthenga umgca wesizukulwana sesi-3.5 kwiHyundai ngo-2003. Emva kweminyaka emithandathu yokusebenza nzima, zaseka umgca wesizukulwana sesi-8.5 ohamba phambili kwihlabathi liphela ngo-2009. Ngo-2017, iinkampani zephaneli zaseTshayina zaqala ukuvelisa ngobuninzi kumgca wesizukulwana se-10.5 ohamba phambili kwihlabathi, zidlula iiphaneli zaseKorea kwimarike yeephaneli zeLCD.

Kwiminyaka emihlanu eyalandelayo, iiphaneli zaseTshayina zoyisa ngokupheleleyo iiphaneli zaseKorea kwimarike yeephaneli ze-LCD. Ngenxa yokuthengiswa komgca wokugqibela wesizukulwana se-8.5 yi-LG Display kunyaka ophelileyo, iiphaneli zaseKorea zirhoxile ngokupheleleyo kwimarike yeephaneli ze-LCD.

Ngoku, iinkampani zephaneli zaseKorea zijongene nemingeni enzima evela kwiiphaneli zaseTshayina kwimarike yeephaneli ze-OLED eziphucukileyo. I-Samsung kunye ne-LG Display of Korea ngaphambili bezibambe izikhundla ezimbini eziphezulu kwimarike yehlabathi yeephaneli ze-OLED ezincinci neziphakathi. I-Samsung, ngokukodwa, yayinesabelo semarike esingaphezulu kwe-90% kwimarike yeephaneli ze-OLED ezincinci neziphakathi kangangexesha elide.

Nangona kunjalo, ukusukela oko i-BOE yaqala ukuvelisa iiphaneli ze-OLED ngo-2017, isabelo semarike se-Samsung kwimarike yeephaneli ze-OLED siye sehla ngokuqhubekayo. Ngo-2022, isabelo semarike se-Samsung kwimarike yeephaneli ze-OLED ezincinci neziphakathi zehlabathi sehle saya kwi-56%. Xa sidityaniswe nesabelo semarike se-LG Display, sasingaphantsi kwe-70%. Okwangoku, isabelo semarike se-BOE kwimarike yeephaneli ze-OLED sasifikelele kwi-12%, sidlula i-LG Display ukuba ibe yeyesibini ngobukhulu kwihlabathi liphela. Iinkampani ezintlanu kwezilishumi eziphezulu kwimarike yeephaneli ze-OLED zehlabathi ziinkampani zaseTshayina. 

Kulo nyaka, kulindeleke ukuba i-BOE yenze inkqubela phambili enkulu kwimarike yeephaneli ze-OLED. Kukho amarhe okuba i-Apple iza kunika malunga ne-70% yee-odolo zeephaneli ze-OLED ze-iPhone 15 ezikumgangatho ophantsi kwi-BOE. Oku kuya kwandisa isabelo semarike se-BOE kwimarike yeephaneli ze-OLED zehlabathi. 

Kungeli xesha apho iSamsung iqalise ityala le-patent. ISamsung ityhola iBOE ngokwaphula amalungelo obunikazi e-OLED kwaye ifake uphando lokwaphulwa kwamalungelo obunikazi kwiKhomishini yoRhwebo lwaMazwe ngaMazwe (i-ITC) eMelika. Abantu abangaphakathi kushishino bakholelwa ukuba inyathelo leSamsung lijolise ekujongeni phantsi ii-odolo ze-BOE ze-iPhone 15. Emva kwayo yonke loo nto, iApple ngumthengi omkhulu weSamsung, kwaye iBOE ngumncintiswano omkhulu weSamsung. Ukuba iApple ibingayishiya iBOE ngenxa yoku, iSamsung ibiya kuba ngumxhamli omkhulu. IBOE ayizange ihlale phantsi kwaye ikwaqalise ityala le-patent nxamnye neSamsung. IBOE inentembelo yokwenza njalo.

Ngowama-2022, i-BOE yabekwa phakathi kweenkampani ezilishumi eziphezulu ngokwezicelo zeepatenti ze-PCT kwaye yabekwa kwindawo yesibhozo ngokweepatenti ezivunyiweyo eMelika. Ifumene iipatenti ezingama-2,725 eMelika. Nangona kukho umsantsa phakathi kweepatenti ze-BOE kunye neepatenti ze-Samsung ezingama-8,513, iipatenti ze-BOE zigxile kakhulu kubuchwepheshe bokubonisa, ngelixa iipatenti ze-Samsung zigubungela iitships zokugcina, ii-CMOS, ii-displays, kunye neetships eziphathwayo. I-Samsung isenokungabi nanzuzo kwiipatenti zokubonisa.

Ukuzimisela kwe-BOE ukujongana netyala le-patent le-Samsung kubonisa iingenelo zayo kubuchwepheshe obuphambili. Ukususela kubuchwepheshe bephaneli yokubonisa obusisiseko, i-BOE iqokelele iminyaka yamava, ineziseko eziqinileyo kunye nezakhono zobugcisa eziqinileyo, nto leyo eyinika ukuzithemba okwaneleyo kokusingatha amatyala e-patent e-Samsung.

Okwangoku, iSamsung ijongene namaxesha anzima. Inzuzo yayo epheleleyo kwikota yokuqala yalo nyaka yehle ngama-96%. IiTV zayo, iifowuni eziphathwayo, iitshiphu zokugcina, kunye namashishini eephaneli zonke zijongene nokhuphiswano oluvela koogxa baseTshayina. Xa ijongene nokhuphiswano olungathandekiyo lwemarike, iSamsung ibhenela kwityala lelungelo lomenzi wepatent, kubonakala ngathi ifikelela kwinqanaba lokuphelelwa lithemba. Okwangoku, iBOE ibonisa amandla akhulayo, iqhubeka nokubamba isabelo semarike seSamsung. Kule mfazwe phakathi kwezi zikhulu zimbini, ngubani oza kuvela njengophumeleleyo?