Ahakoa kei roto i te wā tuku iho mō ngā tuku, i kitea tonu he pikinga paku o ngā tuku a te hunga aroturuki waitohu o te ao i te hauwhā tuatahi, me ngā tuku o te 30.4 miriona waeine me te pikinga tau-ki-te-tau o te 4%.

Nā te whakamutua o ngā pikinga o ngā reiti huamoni me te hekenga o te pikinga utu i ngā rohe o Ūropi me Amerika te take matua o tēnei. Nā tēnei i piki ake ai te haumi ki ngā kamupene hangarau, ā, i kaha ake ai te tono i roto i te mākete B2B. I taua wā anō, ko ngā āhuatanga pēnei i ngā tautoko a te kāwanatanga ki ngā kainoho, ngā hua hiko AI e whakaoho ana i te tono a ngā kaihoko, me te harikoa o te Ipu o te Ao Esports Saudi i whai wāhi atu ki te kaha o te mākete B2C.

Ko te nuinga o te tipu i ahu mai i te pikinga o te tono mō ngā mataaratanga petipeti, i eke ki te 6.3 miriona waeine i te hauwhā tuatahi, he pikinga tau-ki-te-tau o te 26%, me te pikinga o te ōwehenga o ngā tuku katoa mai i te 17% ki te 21%.

Mai i te tirohanga mākete ā-rohe, i tukuna e Haina he 4.4 miriona waeine, he hekenga tau-ki-te-tau o te 39%. I tukuna e Amerika Te Raki he 8.7 miriona waeine, he pikinga tau-ki-te-tau o te 24%. I tukuna e Ūropi he 9.2 miriona waeine, he pikinga tau-ki-te-tau o te 40%.

Nā te pikinga pai o te hokohoko i ngā mākete o Ūropi me Amerika, i pumau te mahi a ngā tukunga waitohu aroturuki i te hauwhā tuatahi. I roto i ēnei, he tino nui te tere tipu o ngā hua hākinakina hiko. E matapaetia ana ka ora ake te mākete arumoni B2B i Ūropi me Amerika i tēnei tau, ā, e matapaetia ana ka kite te mākete hākinakina hiko B2C i tētahi rauna tipu hou e akiakihia ana e ngā kaupapa, ka kaha ake te tirohanga whānui mō te tau 2024 i tērā tau o mua.

Heoi anō, kei te kaha haere tonu te pakanga o te tono me te tuku. I te mea kei te whakatinanahia e ngā kaihanga panera ngā rautaki whakaputa e whakahaeretia ana te tono, kei te piki haere ngā utu o ngā panera, ā, ko te pikinga o ngā utu ka hua ake he pikinga ōrite o ngā utu hua whakamutunga, ka pā kino pea ki te tono o te mākete.