Nangona bekwixesha lokuphumla kwesiqhelo lokuthunyelwa, ukuthunyelwa kwe-brand monitor yehlabathi kusabona ukunyuka okuncinci kwikota yokuqala, kunye nokuthunyelwa kweeyunithi ezingama-30.4 ezigidi kunye nokunyuka kwe-4% unyaka nonyaka.

Oku kwakubangelwa ikakhulu kukumiswa kokunyuka kwenzala kunye nokwehla kwamaxabiso kwimimandla yaseYurophu naseMelika. Oku kukhokelele ekwandeni okukhulu kotyalo-mali kwiinkampani zobuchwepheshe, nto leyo ekhokelele ekomelezeni okuphawulekayo kwemfuno kwimarike ye-B2B. Kwangaxeshanye, izinto ezifana nezibonelelo zikarhulumente kubemi, iimveliso ze-AI ze-elektroniki ezivuselela imfuno yabathengi, kunye nochulumanco lweNdebe yeHlabathi ye-Saudi Esports nazo zinegalelo ekukhuleni okuqinileyo kwimarike ye-B2C.

Ukukhula okukhulu kubangelwa kukwanda kwemfuno yeemonitha zemidlalo, ifikelela kwi-6.3 yezigidi zeeyunithi kwikota yokuqala, ukunyuka kwama-26% unyaka nonyaka, kunye nenani leempahla ezithunyelweyo linyuka ukusuka kwi-17% ukuya kwi-21%.

Ngokwembono yemarike yengingqi, iTshayina ithumele iiyunithi ezizizigidi ezi-4.4, ukwehla konyaka nge-39%. UMntla Melika uthumele iiyunithi ezizizigidi ezi-8.7, ukunyuka konyaka nge-24%. IYurophu ithumele iiyunithi ezizizigidi ezi-9.2, ukunyuka konyaka nge-40%.

Ngenxa yokunyuka kwakhona okuhle kwiimarike zaseYurophu naseMelika, ukusebenza kokuthunyelwa kweempawu zokulawula bekuzinzile kwikota yokuqala. Phakathi kwazo, izinga lokukhula kweemveliso ze-esports libaluleke kakhulu. Imarike yezorhwebo ye-B2B eYurophu naseMelika kulindeleke ukuba ibuye kwakhona kulo nyaka, kwaye imarike ye-esports B2C kulindeleke ukuba ibone umjikelo omtsha wokukhula oqhutywa ziziganeko, okwenza umbono jikelele ka-2024 ube namandla kunonyaka ophelileyo.

Nangona kunjalo, umlo wangoku wokubonelela ngempahla kunye nemfuno usaqhubeka ukhula. Njengoko abavelisi beepaneli besebenzisa amaqhinga okuvelisa alawulwa yimfuno, amaxabiso eepaneli ayenyuka, kwaye ukunyuka kweendleko okubangelwa koko kukhokelela ekunyukeni okulinganayo kwamaxabiso emveliso yokugqibela, okunokonakalisa imfuno yemarike.