Njengoba iYurophu iqala ukungena emjikelezweni wokunciphisa izinga lenzalo, amandla omnotho jikelele aqina. Nakuba izinga lenzalo eNyakatho Melika lisesezingeni eliphezulu, ukungena okusheshayo kobuhlakani bokwenziwa ezimbonini ezahlukene kushukumise amabhizinisi ukuthi anciphise izindleko futhi andise imali engenayo, futhi umfutho wokululama kwesidingo se-B2B sezentengiselwano ukhuphukile. Nakuba imakethe yasekhaya isebenze kabi kunalokho obekulindelwe ngaphansi kwethonya lezici eziningi, ngaphansi kwesizinda sokukhula kwesidingo, izinga lokuthunyelwa komkhiqizo lisaqhubeka nokukhula konyaka nonyaka. Ngokusho kwezibalo ze-DISCIEN "Global MNT Brand Shipment Monthly Data Report", ukuthunyelwa komkhiqizo we-MNT ngoMeyi 10.7M, kukhuphuke ngo-7% ngonyaka.

Umfanekiso 1: Iyunithi yokuthunyelwa yanyanga zonke ye-MNT yomhlaba wonke: M, %

Ngokuphathelene nemakethe yesifunda:

IShayina: Ukuthunyelwa ngoMeyi bekuyizigidi ezingu-2.2, kwehle ngo-19% unyaka nonyaka. Emakethe yasekhaya, ethintwe ukusetshenziswa ngokucophelela kanye nesidingo esisheshayo, isikali sokuthunyelwa siqhubeke nokukhombisa ukwehla konyaka nonyaka. Nakuba umkhosi wokukhushulwa walo nyaka ukhansele ukuthengiswa kwangaphambi kwesikhathi futhi wandisa isikhathi somsebenzi, ukusebenza kwemakethe ye-B2C kusengaphansi kwalokho obekulindelekile. Ngesikhathi esifanayo, isidingo sohlangothi lwebhizinisi sibuthakathaka, amanye amabhizinisi ezobuchwepheshe kanye nabakhiqizi be-inthanethi basenezimpawu zokudilizwa emsebenzini, ukusebenza kwemakethe ye-B2B yezohwebo jikelele kwehlile, ingxenye yesibili yonyaka kulindeleke ukuthi inikeze ukwesekwa okuthile emakethe ye-B2B ngokusebenzisa ama-oda kazwelonke e-Xinchuang.

INyakatho Melika: Ukuthunyelwa ngoMeyi 3.1M, ukwanda kwama-24%. Njengamanje, i-United States ithuthukisa ubuchwepheshe be-AI ngamandla, futhi ikhuthaza ngokushesha ukungena kwe-AI kuzo zonke izindlela zokuphila, amandla ebhizinisi aphezulu, ukutshalwa kwezimali kwangasese kanye namabhizinisi ku-AI ekhiqizayo kugcina umkhuba wokukhula okusheshayo, futhi isidingo sebhizinisi le-B2B siyaqhubeka nokukhula. Kodwa-ke, ngenxa yokusetshenziswa okunamandla kwezakhamuzi ezingama-23Q4/24Q1 emakethe ye-B2C, isidingo sikhishwe kusengaphambili, futhi isigqi sokunciphisa inzalo siye sabambezeleka, futhi ukukhula kokuthunyelwa okuphelele eNyakatho Melika kuye kwehla.

IYurophu: Ukuthunyelwa okungu-2.5M ngoMeyi, ukwanda okungu-8%. Ngenxa yengxabano ende eLwandle Olubomvu, izindleko zokuthumela izinhlobo neziteshi eYurophu ziye zanda, okuholele ngokungaqondile ekukhuleni okuncane kosayizi wokuthunyelwa. Nakuba ukululama kwemakethe yaseYurophu kungekuhle njengokwaseNyakatho Melika, uma ubheka ukuthi iYurophu isivele yehlise amazinga enzalo kanye ngoJuni futhi kulindeleke ukuthi iqhubeke nokunciphisa amazinga enzalo, izofaka isandla ekuqineni kwayo kwemakethe iyonke.

Umfanekiso 2: Ukuthunyelwa kwe-MNT nyanga zonke ngesifunda Iyunithi yokusebenza: M