Njengoko iYurophu yaqala ukungena kumjikelo wokunciphisa inzala, amandla oqoqosho ngokubanzi aqina. Nangona inzala eMntla Melika isekwinqanaba eliphezulu, ukungena ngokukhawuleza kobukrelekrele bokwenziwa kumashishini ahlukeneyo kuqhube amashishini ukuba anciphise iindleko kwaye anyuse ingeniso, kwaye amandla okubuyela kwimeko yesiqhelo kwemfuno ye-B2B yorhwebo anyukile. Nangona imakethi yasekhaya isebenze kakubi kunokuba bekulindelwe phantsi kwempembelelo yezinto ezininzi, phantsi kwemvelaphi yokunyuka kwemfuno iyonke, isikali sokuthunyelwa kwebhrendi sisaqhubeka nokukhula konyaka nonyaka. Ngokwezibalo ze-DISCIEN "Global MNT Brand Shipment Monthly Data Report", ukuthunyelwa kwebhrendi ye-MNT ngoMeyi nge-10.7M, kunyuke nge-7% ngonyaka.

Umfanekiso 1: Iyunithi yokuthunyelwa kwenyanga ye-MNT yehlabathi: M, %

Ngokwemarike yengingqi:

ITshayina: Ukuthunyelwa kwempahla ngoMeyi bekuyi-2.2M, kwehle nge-19% ngonyaka. Kwimarike yasekhaya, echatshazelwe kukusetyenziswa ngononophelo kunye nemfuno ecothayo, isikali sokuthunyelwa kwempahla siqhubekile nokubonisa ukwehla konyaka nonyaka. Nangona umnyhadala wokukhuthaza walo nyaka urhoxise ukuthengiswa kwangaphambili kwaye wandisa ixesha lomsebenzi, ukusebenza kwemarike ye-B2C kusengaphantsi kunoko bekulindelwe. Kwangaxeshanye, imfuno yecala leshishini ibuthathaka, amanye amashishini etekhnoloji kunye nabavelisi be-Intanethi baseneempawu zokuyekiswa emsebenzini, ukusebenza kwemarike ye-B2B iyonke yezorhwebo kuye kwehla, isiqingatha sesibini sonyaka kulindeleke ukuba sinike inkxaso ethile kwimarike ye-B2B ngee-odolo zesizwe ze-Xinchuang.

Emantla Melika: Ukuthunyelwa kwempahla ngoMeyi 3.1M, ukwanda kwe-24%. Okwangoku, i-United States iphuhlisa ngamandla itekhnoloji ye-AI, kwaye ikhuthaza ngokukhawuleza ukungena kwe-AI kuzo zonke iinkalo zobomi, amandla eshishini aphezulu, utyalo-mali lwabucala kunye nolweshishini kwi-AI yokuvelisa lugcina umkhwa wokukhula ngokukhawuleza, kwaye imfuno yeshishini le-B2B iyaqhubeka nokunyuka. Nangona kunjalo, ngenxa yokusetyenziswa kakhulu kwabemi be-23Q4/24Q1 kwimarike ye-B2C, imfuno ikhululwe kwangaphambili, kwaye isingqisho sokuncitshiswa kwenzala siye salibaziseka, kwaye ukukhula kokuthunyelwa kwempahla ngokubanzi eMntla Melika kuye kwehla.

IYurophu: Ukuthunyelwa kwe-2.5M ngoMeyi, ukunyuka kwe-8%. Ngenxa yengxabano ende eLwandle oluBomvu, iindleko zokuthunyelwa kweempawu kunye neejelo eYurophu ziye zonyuka, nto leyo ekhokelele ngokungathanga ngqo ekukhuleni okuncinci kobukhulu bezinto ezithunyelwayo. Nangona ukubuyela kwimeko yesiqhelo kwimarike yaseYurophu kungahambi kakuhle njengeyaseMntla Melika, xa ucinga ukuba iYurophu sele inciphise amazinga enzala kanye ngoJuni kwaye kulindeleke ukuba iqhubeke nokunciphisa amazinga enzala, iya kuba negalelo kumandla ayo emarike iyonke.

Umfanekiso 2: Ukuthunyelwa kwenyanga kwe-MNT ngokwengingqi Iyunithi yokusebenza: M