Naphezu kokuba sesikhathini esivamile sokuthunyelwa kwezimpahla, ukuthunyelwa kwezimpahla eziqapha umkhiqizo womhlaba wonke kusalokhu kukhuphuke kancane ku-Q1, ngokuthunyelwa kwezimpahla eziyizigidi ezingu-30.4 kanye nokwenyuka kwezimpahla ngonyaka nonyaka ngo-4%.

Lokhu kwakubangelwa kakhulu ukumiswa kokwenyuka kwezinga lenzalo kanye nokwehla kokwehla kwamandla emali ezifundeni zaseYurophu naseMelika. Lokhu kwaholela ekwandeni okukhulu kokutshalwa kwezimali ezinkampanini zobuchwepheshe, okwaholela ekuqineni okuphawulekayo kwesidingo emakethe ye-B2B. Ngesikhathi esifanayo, izici ezifana noxhaso lukahulumeni oluya kubahlali, imikhiqizo ye-AI kagesi evuselela isidingo sabathengi, kanye nenjabulo yeNdebe Yomhlaba ye-Saudi Esports nakho kwaba negalelo ekukhuleni okuqinile emakethe ye-B2C.

Umfutho wokukhula uvele kakhulu ngenxa yokwanda kwesidingo sama-gaming monitors, afinyelela kumayunithi ayizigidi ezingu-6.3 ku-Q1, ukwanda konyaka nonyaka okungu-26%, kanye nesilinganiso sempahla yonke ethunyelweyo ekhuphuka isuka ku-17% yaya ku-21%.

Ngokombono wemakethe yesifunda, iShayina ithumele amayunithi ayizigidi ezingu-4.4, ukwehla konyaka nonyaka okungu-39%. INyakatho Melika ithumele amayunithi ayizigidi ezingu-8.7, ukwanda konyaka nonyaka okungu-24%. IYurophu ithumele amayunithi ayizigidi ezingu-9.2, ukwanda konyaka nonyaka okungu-40%.

Ngenxa yokubuyela emuva okuhle ezimakethe zaseYurophu naseMelika, ukusebenza kokuthunyelwa komkhiqizo wokuqapha bekuzinzile kwikota yokuqala. Phakathi kwazo, izinga lokukhula kwemikhiqizo ye-esports lalibaluleke kakhulu. Imakethe yezentengiselwano ye-B2B eYurophu naseMelika kulindeleke ukuthi ilulame kulo nyaka, kanti imakethe ye-esports B2C kulindeleke ukuthi ibone umjikelezo omusha wokukhula oqhutshwa yimicimbi, okwenza umbono jikelele ka-2024 ube namandla kunonyaka odlule.

Kodwa-ke, impi yamanje yokuhlinzeka kanye nesidingo isaqhubeka nokukhula. Njengoba abakhiqizi bamaphaneli besebenzisa amasu okukhiqiza alawulwa yisidingo, amanani ephaneli ayakhuphuka, futhi ukwanda kwezindleko okubangelwa yilokhu kuholela ekwandeni okuhambisanayo kwamanani omkhiqizo wokugcina, okungalimaza isidingo semakethe.