Xyoo 2025, kev ua lag luam ntawm cov vaj huam sib luag saib xyuas tau pom ib qho kev ua haujlwm tsis tau muaj dua li: cov neeg ua si ntawm cov hom lag luam tau ua kom cov vaj huam sib luag khaws cia sai dua los teb rau cov teeb meem uas cov cai se hauv North America tau tsim, thiab tom qab ntawd kev ua lag luam tau txias dua nrog kev yuav khoom maj mam rov qab los rau qhov muaj txiaj ntsig. Thaum nkag mus rau xyoo tshiab, raws li kev tshawb fawb los ntawm AVC Revo, cov tuam txhab tsim vaj huam sib luag sab saud tau nthuav tawm lawv cov phiaj xwm muab khoom thawj zaug rau xyoo 2026. Nov yog cov qauv kev kwv yees uas yuav tsim cov toj roob hauv pes muab khoom vaj huam sib luag saib xyuas hauv xyoo 2026:

Qauv 1: Lub khw muag khoom lag luam uas muaj kev qeeb ntxiv hauv kev loj hlob tag nrho

Xyoo 2025, kev ua lag luam kawg rau cov saib xyuas tau pom tias muaj kev ua tau zoo tsis hloov pauv, thaum kev ua lag luam vaj huam sib luag tau zoo dua me ntsis nrog kev loj hlob txhua xyoo (YoY) ntawm 1.7%, tsav los ntawm cov hom lag luam khaws cia ua ntej rau kev ua lag luam txawv teb chaws thiab kev yuav khoom siv los txhawb kev muag khoom raws li cov cai pab nyiaj hauv tsev. Saib mus rau xyoo 2026, kev thov kev ua lag luam txawv teb chaws nyob rau theem rov zoo, thiab kev ua lag luam hauv tsev, uas tau tswj hwm qib siab dhau ob xyoos dhau los, yuav ntsib teeb meem loj heev, ua rau kev nthuav dav ntawm kev ua lag luam kawg tsis zoo. Qhov no yuav ua rau muaj kev txhawb nqa tsis muaj zog rau kev ua lag luam vaj huam sib luag sab saud, nrog rau tag nrho cov ntim xa khoom vaj huam sib luag (suav nrog OLED) kwv yees tias yuav sau npe tsuas yog 0.4% YoY kev loj hlob hauv xyoo 2026.

Xyoo 2021-2026F Qhov Ntim Khoom Muag Vaj Huam Sib Luag MNT thiab Kev Loj Hlob YoY

Qhov Chaw Cov Ntaub Ntawv: AVC Revo Chav: Lab daim, %
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Qauv 2: Tus qauv kev muab khoom tseem niaj hnub tsom mus rau cov tuam txhab tsim khoom hauv Suav teb, nrog rau lawv cov feem lag luam yuav ncav cuag 70%.

Cov chaw tsim khoom vaj huam sib luag hauv cov dej ntws tau siv cov tswv yim xa khoom sib txawv hauv lawv txoj kev npaj khoom. Cov neeg ua si Kaus Lim Qab Teb LGD thiab SDC tab tom tsom mus rau kev lag luam OLED ntau dua, nrog LGD npaj yuav txo nws cov khoom xa tuaj LCD hauv xyoo 2026. Cov neeg tsim khoom vaj huam sib luag Taiwanese AUO thiab Innolux tau teeb tsa cov phiaj xwm xa khoom vaj huam sib luag MNT ruaj khov rau xyoo 2026; vim lawv muab qhov tseem ceeb rau cov khoom lag luam muaj txiaj ntsig zoo, lawv cov peev xwm muab khoom vaj huam sib luag MNT tseem raug txwv, nrog rau kev tsom mus rau cov khoom sib txawv. Cov neeg tsim khoom vaj huam sib luag hauv Suav teb tau txhawb nqa kev loj hlob ntawm lub peev xwm tsim khoom thiab ntim khoom xa tuaj dhau ob xyoos dhau los. Xyoo 2026, tsav los ntawm kev nce qib ntawm CSOT T11 thiab HKC H4 cov kab tsim khoom, lawv cov khoom xa tuaj yuav nce ntxiv. BOE lub peev xwm tsim khoom vaj huam sib luag MNT tau muab qhov tseem ceeb tsawg, tab sis lub tuam txhab tseem muaj lub zog me me rau kev loj hlob ntawm kev muab khoom. Tianma tab tom ua kev hloov kho tswv yim rau nws cov khoom vaj huam sib luag MNT: thaum nws yuav txuas ntxiv mus rau kev txhim kho khoom hauv xyoo 2026, nws yuav hloov mus rau kev loj hlob ntawm kev xa khoom. Raws li cov tswv yim sib txawv no, feem ntawm kev ua lag luam ntawm cov tuam txhab tsim vaj huam sib luag hauv Suav teb yuav nthuav dav los ntawm 68% hauv xyoo 2025 mus rau 70% hauv xyoo 2026.

Xyoo 2021-2026F Tus Qauv Muab Khoom Vaj Huam Sib Luag MNT los ntawm Kev Lag Luam

Qhov Chaw Tau Txais Cov Ntaub Ntawv: AVC Revo Chav: %
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Qhov Sib Txawv 3: Kev hloov kho dua tshiab rau cov qauv ib txwm tseem xav tias yuav ua rau muaj kev loj hlob ntawm cov lag luam niche

Tau ob xyoos dhau los no, lub khw muag khoom kawg tau ntsib ib theem ntawm "kev hloov kho parameter nrog rau kev poob qis ntawm tus nqi". Tawm tsam keeb kwm yav dhau los ntawm ib puag ncig kev siv khoom tsis muaj zog, cov neeg ua si upstream thiab downstream tab tom pinning lawv txoj kev cia siab rau kev hloov kho khoom kom txuas ntxiv nyiam cov neeg siv khoom kawg. Yog li ntawd, cov kev cai cuam tshuam nrog vaj huam sib luag ib txwm raug hloov kho tas li, nrog cov chaw tsim khoom upstream ua kom nrawm dua qhov rov ua dua ntawm cov nqi refresh thiab kev daws teeb meem. Cov ntim xa khoom ntawm 144Hz refresh rate panels tab tom nce hauv kev lag luam lag luam, thaum cov khoom 180Hz tau dhau los ua tus qauv nkag mus rau kev ua lag luam gaming. Cov neeg ua vaj huam sib luag kuj tseem tab tom tsim cov khoom lag luam ntau dua ntawm cov khoom lag luam siab refresh ntawm 200Hz thiab 240Hz. Tus nqi nkag ntawm QHD thiab cov vaj huam sib luag siab dua tau nce ntxiv hauv ob qho chaw ua haujlwm thiab kev ua si. Yog li, txawm tias muaj kev qeeb hauv kev loj hlob ntawm kev lag luam tag nrho, kev xa khoom hauv cov khw muag khoom me me tseem muaj kev loj hlob tseem ceeb.

Qauv 4: Kev ua lag luam OLED yuav pom kev nkag mus sai dua, nrog rau cov tuam txhab tsim khoom hauv Suav teb koom nrog cov khoom xa tuaj.

Txog kev siv tshuab, qhov kev loj hlob ntawm kev xa khoom ntawm OLED monitor panels tseem niaj hnub nce ntxiv, nrog rau kev xa khoom kwv yees tias yuav ncav cuag 3.2 lab units hauv xyoo 2025 thiab kwv yees tias yuav muaj 5.3 lab units hauv xyoo 2026. Tom qab cov khoom lag luam nplua nuj ntawm OLED panels hauv xyoo 2025, cov nqi tau poob qis, thiab kev ua lag luam kawg tau thawb kom tus nqi ntawm cov khoom OLED qis dua. Hauv xyoo 2026, raws li qhov sib txawv no, cov khoom OLED thiab MiniLED yuav pom kev sib tw ntau ntxiv hauv kev ua lag luam nruab nrab. Tsis tas li ntawd, cov tuam txhab tsim khoom hauv Suav teb maj mam nkag mus rau hauv kev sib tw: CSOT's IJP OLED (los ntawm T12) thiab BOE's WOLED (los ntawm B5) yuav paub txog kev muab khoom me me.

Xyoo 2021-2026F Kev Kwv Yees Kev Xa Khoom Vaj Huam Sib Luag MNT los ntawm Niche Market

Qhov Chaw Tau Cov Ntaub Ntawv: AVC Revo Chav: Lab daim
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Qauv 5: Kev sib tw ua khoom loj heev ua rau muaj kev hloov kho tshiab los ntawm kev teeb tsa zoo mus rau kev tshawb fawb thiab kev txhim kho uas ua tau zoo heev.

Cov chaw tsim khoom vaj huam sib luag sab saud tau ua tiav qhov kev txhim kho yooj yim ntawm cov vaj huam sib luag siab-refresh rate thiab cov vaj huam sib luag siab, thiab tam sim no lawv txhua tus tab tom siv zog rau kev tshawb pom tshiab hauv cov thev naus laus zis tshiab. Cov khoom saib xyuas siab kawg uas muaj cov nqi refresh siab tshaj 500Hz, cov zaub ultra-high definition (6K/8K) thiab kev koom tes ntau lub vijtsam tau tshwm sim ib qho tom qab ib qho. Cov saib xyuas ob hom tau ua tiav kev loj hlob sai hauv xyoo 2025; hauv xyoo 2026, cov neeg tsim vaj huam sib luag yuav ua cov khoom lag luam faib ua pawg thiab kev ua lag luam rau cov vaj huam sib luag ob hom raws li cov khoom lag luam uas twb muaj lawm, thiab ua qhov kev hloov kho tob rau cov xwm txheej xws li kev ua si thiab kev tsim cov ntsiab lus tshaj lij.

Qauv 6: Kev muab khoom uas tswj tau thiab muaj ntau yam yuav ua rau cov neeg ua vaj huam sib luag muaj hwj chim sib tham ntau dua

Cov nqi vaj huam sib luag tseem ceeb tau nce siab hauv ib nrab xyoo thawj zaug ntawm xyoo 2025 thiab tseem nyob ruaj khov hauv ib nrab xyoo tom ntej. Txawm hais tias qhov kev thov tsis muaj zog, kev ua lag luam tseem tswj tau qhov sib npaug ntawm kev muab khoom thiab kev thov ua tsaug rau lub peev xwm tsim khoom tswj tau thiab qhov tseem ceeb tsawg tau muab rau kev tsim cov vaj huam sib luag saib xyuas ntawm qhov kawg ntawm kev muab khoom. Los ntawm xyoo 2025, tus qauv kev muab vaj huam sib luag yuav dhau los ua ntau dua hauv xyoo 2026. Ntxiv mus, thaum cov nqi vaj huam sib luag nce siab, cov neeg ua vaj huam sib luag saib xyuas maj mam sib phim lawv cov tswv yim ua haujlwm nrog cov rau cov vaj huam sib luag TV, nrog rau kev thov nyiaj tau zoo dua. Qhov no xav tias yuav ua rau muaj kev sib koom tes ntawm cov neeg ua si hauv thaj chaw sib tw, txhawb nqa cov neeg ua vaj huam sib luag lub hwj chim sib tham thiab yog li txhim kho qhov txiaj ntsig ntawm lawv cov lag luam vaj huam sib luag saib xyuas.