Ho ea ka litlaleho tsa mecha ea litaba ea Korea Boroa ka July 7, mokhoa oa phepelo oa lipontšo tsa MacBook tsa Apple o tla ba le phetoho e kholo ho 2025. Ho ea ka tlaleho ea morao-rao e tsoang ho setsi sa lipatlisiso tsa 'maraka Omdia, BOE e tla feta LGD (LG Display) ka lekhetlo la pele' me e lebelletsoe ho ba mofani e moholo ka ho fetisisa oa lipontšo bakeng sa Apple's MacBook, e ikarabellang bakeng sa karolo e fetang 50% ea 'maraka.

Chate: Palo ea liphanele tsa li-notebook tse rekang Apple ho tsoa ho baetsi ba liphanele selemo se seng le se seng (peresente) (Mohloli: Omdia)

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Tlaleho e bonts'a hore BOE e lebelletsoe ho fana ka lipapatso tse ka bang limilione tse 11.5 ho Apple ka 2025, ka karolo ea mmaraka ea 51%, keketseho ea liperesente tse 12 ho tloha selemong se fetileng. Ka ho khetheha, phepelo ea BOE ea 13.6 - inch le 15.3 - inch displays, e leng mehlala e ka sehloohong ea Apple MacBook Air, butle-butle e ntse e eketseha.

Ka mokhoa o ts'oanang, karolo ea 'maraka ea LGD e tla fokotseha. Ka nako e telele LGD e 'nile ea e-ba mofani ea ka sehloohong oa lipontšo tsa li-notebook bakeng sa Apple, empa karolo ea eona ea phepelo e lebeletsoe hore e theohele ho 35% ka 2025. Palo ena e tlase ho karolo ea 9 lekholong ho feta ea 2024, 'me kakaretso ea kakaretso ea phepelo e lebelletsoe ho fokotseha ka 12.2% ho ea ho li-unit tse limilione tse 8.48. Ho lebelletsoe hore sena se bakoa ke phetisetso ea Apple ea litaelo tsa ponts'o ea MacBook Air ho tloha LGD ho ea BOE.

Sharp e ntse e tsepamisitse maikutlo ho faneng ka liphanele tsa 14.2 - inch le 16.2 - inch bakeng sa MacBook Pro. Leha ho le joalo, ka lebaka la tlhokahalo e liehang ea letoto lena la lihlahisoa, bophahamo ba eona ba phepelo ka 2025 bo lebelletsoe ho fokotseha ka 20.8% ho tloha selemong se fetileng ho isa ho li-unit tse limilione tse 3.1. Ka lebaka leo, karolo ea 'maraka ea Sharp le eona e tla fokotseha ho isa ho 14%.

Omdia o bolela esale pele hore kakaretso ea theko ea Apple ea MacBook ka 2025 e tla fihla ho li-unit tse ka bang limilione tse 22.5, selemo le selemo - keketseho ea selemo ea 1%. Sena se bakoa haholo ke hore, ho tloha bofelong ba 2024, ka lebaka la ho hloka botsitso ha maano a litefiso tsa khoebo tsa US, Apple e tlositse setsi sa eona sa tlhahiso ea OEM ho tloha China ho ea Vietnam mme ea reka lethathamo esale pele bakeng sa mefuta ea mantlha ea MacBook Air. Tšusumetso e lebelletsoe ho tsoela pele kotara ea bone ea 2024 le kotara ea pele ea 2025.

Ho lebelletsoe hore kamora kotara ea bobeli ea 2025, boholo ba barekisi ba phanele ba tla tobana le litebello tse bolokang thepa, empa BOE e kanna ea ba mokhelo ka lebaka la tlhoko e tsoelang pele ea MacBook Air.

Ha ba arabela ho sena, basebetsi ba indasteri ba itse: "Ho atolosoa ha karolo ea 'maraka oa BOE ha hoa bakoa feela ke tlhōlisano ea theko, empa hape hobane boleng ba eona ba tlhahiso le bokhoni ba ho fana ka thepa e kholo bo lemohuoe."

Ho bohlokoa ho hlokomela hore Apple e ntse e tsoela pele ho sebelisa mahlale a tsoetseng pele a LCD moleng oa eona oa sehlahisoa sa MacBook, ho kenyeletsoa qeto e phahameng, li-backplanes tsa oxide, mabone a morao a MiniLED, le meralo ea matla a tlase, mme e rera ho fetohela butle-butle ho theknoloji ea ponts'o ea OLED lilemong tse 'maloa tse tlang.

Omdia o bolela esale pele hore Apple e tla hlahisa ka molao theknoloji ea OLED letotong la MacBook ho qala ho tloha 2026. OLED e na le mohaho o mosesaane le o bobebe le boleng bo botle ba setšoantšo, kahoo e ka 'na ea e-ba eona theknoloji e ka sehloohong ea pontšo bakeng sa MacBooks nakong e tlang. Haholo-holo, Samsung Display e lebelletsoe ho kenela ketane ea phepelo ea MacBook ea Apple ka 2026, mme paterone e teng e busoang ke LCD e tla fetoha mokhoa o mocha oa tlholisano o laoloang ke OLED.

Basebetsi ba indasteri ba lebelletse hore kamora phetoho ho OLED, tlholisano ea theknoloji lipakeng tsa Samsung, LG, le BOE e tla mpefala le ho feta.