I-Key Takeaway: Ngomhla we-8 ka-Okthobha, inkampani yophando lwemarike i-CounterPoint Research ikhuphe ingxelo, iqikelela ukuba ukuthunyelwa kwephaneli ye-OLED kuya kukhula nge-1% unyaka nonyaka (YoY) kwi-Q3 2025, kunye nengeniso elindeleke ukuba yehle i-2% YoY. Ukukhula kokuthunyelwa kwempahla kule kota kuya kugxininiswa ikakhulu kwiimonitha kunye neelaptops.

Ngomhla we-8 ka-Oktobha, i-CounterPoint Research ikhuphe ingxelo, ichaza ukukhula kwe-1% ye-YoY kwiiphaneli ze-OLED kunye nokwehla kwe-2% ye-YoY kwingeniso ye-Q3 2025. Ukukhula kokuthunyelwa kwikota kuya kuqhutywa ngokuyinhloko ngabahloli kunye neelaptops.

I-firm iphawula ukuba ingeniso yephaneli ye-OLED yehlabathi jikelele yehla nge-5% ye-YoY kwi-Q2 2025. Nangona kunjalo, kwi-Q3, exhaswa yi-2% YoY yokwanda kwe-smartphone yokuthunyelwa kwepaneli kunye nokukhula kwe-YoY yedijithi ephindwe kabini ekubekweni kweliso kunye nokuthunyelwa kwe-laptop, ukwehla kwe-YoY kwingeniso yephaneli ye-OLED kuya kuncipha ukuya kwi-2%.

Ngokubanzi, i-firm ikholelwa ukuba ixhaswa yimfuno eqinile yokubuyisela amandla kunye nomthamo omtsha we-OLED wokuvelisa, ingeniso yonyaka ye-OLED panels iya kuhla kancinci kwi-2025, kodwa i-rebound yengeniso eyomeleleyo iya kwenzeka ngo-2026. Iqhutywa yi-smartphones, ii-laptops, kunye nabahloli, ukuthunyelwa kwephaneli ye-OLED yehlabathi kwi-2025 kulindeleke ukuba ikhule malunga ne-2% YoY.

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Intsebenzo yabaSebenzi bePhaneli

Umboniso weSamsung

Kwi-Q2 ka-2025, i-Samsung Display yaxhamla ekukhuleni kwamanani amathathu kwikota-kwikota (QoQ) kwilaptop kunye neepaneli ze-smartwatch, kunye nokukhula okuphindwe kabini kweQoQ kwiiphaneli zeTV. Isabelo sayo sokuthunyelwa kwephaneli ye-OLED sikhuphuke saya kwi-35%, kwaye isabelo sengeniso sifikelele kwi-42%.

Iiprojekthi eziqinileyo apho isabelo sengeniso ye-Samsung Display siya kubetha i-44% kwi-Q3 2025 kunye ne-41% kunyaka opheleleyo ka-2025-ngaphantsi kancinci kune-42% ngo-2024.

Umboniso weLG

Kwi-Q2 2025, indawo yephaneli ye-LG Display inyuke yaya kutsho kuma-38%, ngelixa isabelo sayo sengeniso sehle saya kutsho kuma-21%. Oku kubangelwe ikakhulu kukwehla okuphindwe kabini kweQoQ ekuhanjisweni kwephaneli ye-smartphone, nangona ukukhula okuphindwe kabini kwiiphaneli zeTV kunye nokukhula kwedijithi enye kwiiphaneli ze-smartwatch ngokuyinxenye kuphelisa impembelelo. Kucingelwa ukuba isabelo sengeniso ye-LG Display siya kuba ngama-22% kwi-Q3 2025 kunye ne-21% unyaka wonke-ehle ukusuka kwi-23% ngo-2024.

BOE

Kwi-BOE, ukukhula kwe-QoQ enamanani aphindwe kabini kwi-smartphone kunye neepaneli zelaptop kwacinywa kukuhla kwe-QoQ enamanani aphindwe kabini kwiiphaneli ze-smartwatch, okukhokelela ekubeni isabelo sayo sokuthunyelwa kwe-OLED siwele kwi-9% kunye nesabelo sengeniso kwi-15%.

Iiprojekthi eziqinileyo ukuba isabelo sengeniso ye-BOE siya kuhlala kwi-12% kwi-Q3 2025 kwaye izinzile kwi-14% kunyaka opheleleyo we-2025, ngokuhambelana ne-2024.

I-Tianma

Kwi-Q2 ngo-2025, isabelo sokuthunyelwa kwe-OLED sikaTianma sehle saya kutsho kwi-5% kwaye isabelo sayo sengeniso sehle saya kutsho kwi-6%. Nangona inkampani ingavelisi iiTV ze-OLED (ethintela ukukhula kwayo kwengeniso), ingeniso yayo isakhula nge-8% QoQ exhaswa yimfuno yee-smartphones kunye nee-smartwatches.

Kuqikelelwa ukuba isabelo sengeniso sikaTianma siya kufikelela kwi-6% kwi-Q3 ngo-2025 kunye ne-6% kunyaka opheleleyo-ukusuka kwi-5% ngo-2024.